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Index/Startups & Founders/Founders Unplugged
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How to Build Sales Systems That Actually Work w/ Alper Yurder - Part One

Founders Unplugged · 2025-07-07 · 56 min

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Episode notes

Sponsored by FounderCatalyst If you're raising capital in the UK, don’t do it without them. Get 5% off their services → How to Build Sales Systems That Actually Work w/ Alper Yurder - Part One What makes a sales system actually work for startups? In this episode, Greg McCallum sits down with Alper Yurder , co-founder of Flowland and go-to-market advisor, to unpack the mindset and mechanics behind successful early-stage sales. From the power of messaging to the common mistakes founders make in their first sales hires, Alper shares real, tactical advice from helping 100+ startups grow. In this episode: The traits great salespeople and great founders share How to handle rejection and build resilience in sales Why founders must sell before building a sales team Outbound vs inbound: how they should work together What most startups misunderstand about bootstrapping vs funding The key role of feedback in both product and sales How to turn weekly learnings into a repeatable sales playbook Whether you're still founder-led or building your first team, this episode is packed with insights that will change how you approach growth.

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