FiredUp! · 2026-08-06 · 34 min
The landscape of B2B public relations and tech comms is shifting faster than ever before. Driven by the rise of generative AI slop, shrinking newsrooms, journalists’ overflowing inboxes, traditional media relations playbooks aren’t holding up. On this episode of FiredUp!, we analyze the capabilities required to execute a high-impact communications program in today’s world. We discuss standing out in an over-saturated media landscape and the essential human skills that cannot be replaced by automated tools. This week, episode 141 of the FiredUp! podcast is about what PR skills are in demand today! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners - get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, the Firebrand team shares the importance of creativity in crafting media pitches and actionable steps you can take right now to stand out from the AI slop saturating the PR space. Morgan and Chris discuss: Develop a Sharp Nose for News: Raw product pitching is virtually dead in B2B tech.
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