Finite By Clarity · 2026-04-27 · 32 min
After a trillion‑dollar sell‑off in software stocks and the so‑called “SaaSpocalypse”, it is not just founders who are nervous - CMOs and marketing leaders are questioning the future of their products and positioning. In this episode of the FINITE Podcast we sit down with Antony Cousins , VP Product at Meltwater, to interrogate the death‑of‑SaaS narrative head‑on. They unpack how investor decks, agentic AI and vibe‑coded tools like Claude Cowork have fuelled the story that AI will replace subscriptions. Ant brings a rare perspective, combining a career in Ministry of Defence tech roles with frontline communications work in Iraq, Afghanistan and the Arab Spring, leadership in AI startups and now product leadership at Meltwater. He has spent the last decade at the intersection of AI, media intelligence and reputation. If you are a B2B marketing leader wondering how AI will affect your revenue, this conversation will help you separate existential risk from lazy narrative - and design for growth, not just survival. Inside you’ll find… Why “SaaS is dead” is an oversimplified narrative - and where AI agents and vibe‑coded tools genuinely threaten software.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
How B2B Marketers Use Channel Partner Incentives to Drive Enterprise RevenueB2B Marketing with Fexingo · on B2B marketing97 / 100
In Pursuit of Freedom | Chris Walker, S3E2ProfitLed Podcast · on B2B marketing92 / 100
Pricing in the Age of SaaSpocalypse | Emanuel MartoncaProductized Podcast · on SaaSpocalypse89 / 100
Why Your Marketing Automation Ignores SMSThe Marketing Operator Podcast with Fexingo · on B2B marketing85 / 100
Growth lessons from Darren Chait (beehiiv CMO /ex-Calendly)Demand Geniuses: Revenue-Driven B2B Marketing · on B2B marketing85 / 100
How a Solo Dev Hit 10K MRR With a SaaS That Sells to Other SaaS CompaniesThe Indie Hacker Podcast with Fexingo · on B2B SaaS83 / 100#189 - Why Most Marketing Should Fail with Amanda Cole, CMO at Bloomreach73 / 100#188 - Enterprise Agility and Scaling Effectiveness with Carol Carpenter, CMO at Cohesity90 / 100Mini-episode: Big News at Finite!25 / 100#187 - Attracting B2B tech investors with Liam McLaughlin, Managing Partner, Europe at Clarity56 / 100#186 - Positioning for Category Leadership and True Differentiation, with Matt Hodkinson, Co-Founder and CEO at Tylt62 / 100