Finite By Clarity · 2026-01-05 · 30 min
How do you move from simply using AI to truly integrating it into your workforce? In this episode, Michelle Boockoff-Bajdek , CMO of Sitecore , introduces her philosophy of Designed Intelligence - the intentional choreography between human creativity and AI capability. Michelle breaks down why the future of marketing isn't about chasing cost efficiencies, but about scaling empathy and connection. She shares how Sitecore is evolving its org charts into agile squads, the shift from personalised to "permissioned" marketing, and why curiosity is the most important skill for the modern marketer. Discover how to treat AI as a teammate rather than a tool to build deeper trust with your audience. Inside this episode: The Human-AI-Human Model: Why humans must lead the strategy, AI must accelerate the output, and humans must provide the final review. Organisational Evolution: Moving from channel silos to agile squads supported by "AI teammates." Permissioned vs. Personalised: How to maintain brand authenticity and trust in an era of industrial-scale synthetic media. The Future of the CMO: Shifting from a campaign engine to a real-time experience engine.
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