Finite By Clarity · 2025-09-01 · 35 min
AI is significantly reshaping B2B marketing, potentially leaving you excited about the future of work or anxious about getting left behind . Either way, this episode aims to shed light on an AI-first marketing team - how to build one and how to operate in one. You’ll hear from the highly entrepreneurial, Guy Marion , CMO at Chargebee , to unpack how he’s moving fast, and thoughtfully, on an AI-first strategy, including major team restructures and exciting workflows. Guy shares what has changed, what has improved, and how his team feels about the transition. What you’ll learn: How a CMO approached an AI-driven team restructure - what was enhanced, what was created, and why. Practical ways AI increases marketing effectiveness across the funnel. Tactics for driving adoption - onboarding, enablement, and change management. What AI can't replace, and blending creativity with speed. How to rethink workflows and metrics for an AI-collaborative future. Note: We’re not advocating broad team restructures. Guy’s approach was designed for Chargebee’s specific context.
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