#171 - Restructuring a Marketing Team for AI with Guy Marion, CMO at Chargebee

Episode notes

AI is significantly reshaping B2B marketing, potentially leaving you excited about the future of work or anxious about getting left behind . Either way, this episode aims to shed light on an AI-first marketing team - how to build one and how to operate in one. You’ll hear from the highly entrepreneurial, Guy Marion , CMO at Chargebee , to unpack how he’s moving fast, and thoughtfully, on an AI-first strategy, including major team restructures and exciting workflows. Guy shares what has changed, what has improved, and how his team feels about the transition. What you’ll learn: How a CMO approached an AI-driven team restructure - what was enhanced, what was created, and why. Practical ways AI increases marketing effectiveness across the funnel. Tactics for driving adoption - onboarding, enablement, and change management. What AI can't replace, and blending creativity with speed. How to rethink workflows and metrics for an AI-collaborative future. Note: We’re not advocating broad team restructures. Guy’s approach was designed for Chargebee’s specific context.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• Maisa Fernandez on Transforming Partner Marketing into a Revenue EngineNever GTM Alone · on B2B marketing74 / 100
• Why Great Marketing Is Built on Honesty, Not Hacks with Emma Davies & Ruta SudmantaiteSpotlight on B2B Marketing · on B2B marketing65 / 100
• How B2B Marketers Use White Space Analysis to Map Enterprise Account GrowthB2B Marketing with Fexingo · on B2B marketing57 / 100
• Ep 173: How to Upskill Leadership Skills in the AI Era with Jacki LutzThe Limitless Leadership Podcast · on AI marketing48 / 100
• 5 Principles to Make Your Tech Product Hard to Ignore and Easy to TrustProduct Management Tech Brief By HackerNoon · on AI marketing
• Best of Linkedin: Account-based Marketing CW 34/ 35Best of LinkedIn: Strategic B2B Marketing · on B2B marketing

• #191 - Battling AI Fear: Storytelling, Technology, and Disruptive Change with Paul Roehrig, Chief Strategy and Marketing Officer at Ascendion60 / 100
• #189 - Why Most Marketing Should Fail with Amanda Cole, CMO at Bloomreach73 / 100
• #188 - Enterprise Agility and Scaling Effectiveness with Carol Carpenter, CMO at Cohesity90 / 100
• Mini-episode: Big News at Finite!25 / 100
• #187 - Attracting B2B tech investors with Liam McLaughlin, Managing Partner, Europe at Clarity56 / 100