#147 - B2B Influencer ≠ Thought Leader with James Baldwin, Head of Influence, Asia at Ogilvy

Episode notes

B2B influencer marketing means more than sponsored posts from linkedIn thought leaders. On this FINITE Podcast episode Jodi spoke to James Baldwin , Head of Influence Asia at Ogilvy , to hear his innovative take on influencer marketing in 2024. Learn how the creator economy is growing and developing, to bridge the gap between B2B brands and digital savvy consumers.