The B2B Podcast Index
Index
All categories
MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
MethodologySubmit
Best of:MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
An independent project byFame
SearchBest episodesGuestsInsightsMethodologySubmit a podcast
Index/Marketing/Finite By Clarity
Finite By Clarity artwork

#147 - B2B Influencer ≠ Thought Leader with James Baldwin, Head of Influence, Asia at Ogilvy

Finite By Clarity · 2024-04-29 · 29 min

0:00--:--

Topics in this episode

B2B marketingB2B SaaSInfluencer marketingsocial media marketingB2B tech

Episode notes

B2B influencer marketing means more than sponsored posts from linkedIn thought leaders. On this FINITE Podcast episode Jodi spoke to James Baldwin, Head of Influence Asia at Ogilvy, to hear his innovative take on influencer marketing in 2024. Learn how the creator economy is growing and developing, to bridge the gap between B2B brands and digital savvy consumers.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

  • How B2B Marketers Use Channel Partner Incentives to Drive Enterprise RevenueB2B Marketing with Fexingo · on B2B marketing97 / 100
  • How Performance Creators Beat Meta's New Algorithm with Mal Chia, Managing Director & Co-Founder at Ecom NationThe Partnership Economy · on Influencer marketing87 / 100
  • Why Your Marketing Automation Ignores SMSThe Marketing Operator Podcast with Fexingo · on B2B marketing85 / 100
  • How a Solo Dev Hit 10K MRR With a SaaS That Sells to Other SaaS CompaniesThe Indie Hacker Podcast with Fexingo · on B2B SaaS83 / 100
  • Best of LinkedIn: Social Selling CW 23/ 24Best of LinkedIn: Strategic B2B Marketing · on B2B marketing82 / 100
  • Building Without Funding: Control, Trade-offs, and DisciplineThe Fractional CFO Show with Adam Cooper · on B2B SaaS81 / 100

More from Finite By Clarity

All episodes →
  • #189 - Why Most Marketing Should Fail with Amanda Cole, CMO at Bloomreach73 / 100
  • #188 - Enterprise Agility and Scaling Effectiveness with Carol Carpenter, CMO at Cohesity90 / 100
  • Mini-episode: Big News at Finite!25 / 100
  • #187 - Attracting B2B tech investors with Liam McLaughlin, Managing Partner, Europe at Clarity56 / 100
  • #186 - Positioning for Category Leadership and True Differentiation, with Matt Hodkinson, Co-Founder and CEO at Tylt62 / 100
Explore the best B2B Marketing podcasts →
All Finite By Clarity episodes →