events insider

There are a handful of mildly non-obvious practical tips - particularly the mechanics of why beverage packages can backfire - but the majority of the episode is common-sense scaffolding (free events have more no-shows, check past data, consider timing) that most event-adjacent operators would already intuit.

“beverage packages are designed for the venue or caterer to cover themselves, right? So they're banking on you not drinking that much”

“when I've done beverages on consumption rather than a package, even if I've selected more expensive wines, I've still ended up saving overall”

The beverage package critique is the one genuinely contrarian thread - arguing against the industry default with a clear financial logic - but the rest of the episode recycles straightforward planning heuristics without any first-principles or counterintuitive framing.

“I would argue that they are a waste of money for 90% of business events”

“if you've got an event for say a hundred people where the beverage package is $70 a head, and let's say 10% aren't drinking, that's $700 wasted because you've had to pay per person for the beverage package”

This is a solo monologue episode with no guest; the host identifies herself as a generalist event manager and educator but cites no scaled or distinguished operational track record, and the framing stays at a small-to-mid-market level throughout.

“Hey, I'm Jodie, event manager, business owner, educator, and podcast host”

“large gala dinners for five or 600 people”

A handful of concrete figures appear - invitation-to-attendance ratios, a $70-per-head package calculation, a 30 - 40% budget-share range - which is above average for a solo tips episode, though the data is mostly illustrative rather than drawn from rigorous sourcing.

“we send out 1000 invitations... we only get about 400 or so RSVPs, but then we only get about 300 people show up on the day”

“if you've got an event for say a hundred people where the beverage package is $70 a head, and let's say 10% aren't drinking, that's $700 wasted”

The episode is an uninterrupted solo monologue with no guest, no probing questions, and no productive tension; while the host's structure is clear, there is no interviewer craft to evaluate and every claim goes unchallenged by design.

“So I hope that was helpful.”

“So I'll quickly recap what we talked about.”