Event Marketing: Redefined · 2026-06-24 · 11 min
Are you heading into fall events the same way you did last year? Same booth, same playbook, same hope that something sticks? Most event marketers aren't lazy. They're just busy. And busy has a way of turning strategy into autopilot. That gap between teams who show up and teams who show up READY starts forming right now, in summer. As part of The Summer Circuit, we're dropping a special compilation episode where host Matt Kleinrock shares the unfiltered advice he'd give any event marketer preparing for the back half of the year. (Yes, Matt filmed this from a kiddie pool. The advice is still dead serious.) Here's what you'll walk away with: Why chasing a perfect ROI calculation before you have any measurement at all is the fastest way to measure nothing How a real event theme works and what it has to be rooted in to actually move through your entire execution When to stop order-taking from internal stakeholders and start asking the questions that get to the why Fall is coming faster than most strategies are ready for. Give this one a listen. -
EP 189 | Safe Doesn’t Sell: Why Smart Event Marketers Create Demand66 / 100
EP 187 | Signals vs. Metrics: What Actually Tells You Your Event Is Working
EP 186 | If Your Trade Shows Aren’t Driving Pipeline, What Are They Doing?
EP 185 | Most Booths Are Designed for the Wrong View
EP 184 | Everyone Wants Better Event ROI. Few Teams Are Set Up for It.