Event Marketing: Redefined · 2026-05-06 · 45 min
Everyone wants better event ROI, but most event marketers are navigating a frustrating reality: they are expected to think strategically while being buried in execution. In this episode, Matt and Coty break down their EXHIBITORLIVE experience as a live case study in what it looks like when an event is planned more intentionally from end to end. From pre-show planning and alignment to on-site engagement and post-event momentum, they walk through how thinking about events as a full campaign - not just a moment - can change outcomes. They also share key takeaways from the “State of the Race” poll, revealing what event marketers are trying to achieve right now, what is getting in the way, and why the gap between strategic expectations and day-to-day execution keeps holding teams back.
EP 189 | Safe Doesn’t Sell: Why Smart Event Marketers Create Demand66 / 100
EP 188 | Are You Summer-Busy or Fall-Ready?
EP 187 | Signals vs. Metrics: What Actually Tells You Your Event Is Working
EP 186 | If Your Trade Shows Aren’t Driving Pipeline, What Are They Doing?
EP 185 | Most Booths Are Designed for the Wrong View