Top-down / Bottoms-up sales strategy, pricing, and enterprise product adoption w/ Abi Noda

Episode notes

Should I build B2C or B2B? Should we implement top-down or a bottoms up sales strategy? How do we think about pricing? These are many of the dilemmas early founders face in the early stages. We sit down with Abi Noda to explore his experiences co-founding DX and Pull Panda and examine the differences, trade-offs and considerations behind building for consumer vs. B2B, pricing, early sales and product adoption strategies! ABOUT ABI NODA Abi Noda is the CEO and co-founder of DX, the world's first developer experience management platform. He was previously the CEO and founder of Pull Panda, which was acquired by GitHub in 2019. At GitHub he led research collaborations with Dr. Nicole Forsgren, McKinsey, and Microsoft Research, which was the impetus for founding DX. "It's really good to try to sell starting on day one. That's probably, in my opinion, the best way to validate an idea, a B2B idea, is to try and go sell it and by sell it I mean literally go get money for like pre-committed customers.

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