221: Simple Visual Story (SVS) Model for Effective Communication | with Matthew Pierce

Speaker A: Engaging leader episode 221 SVS the simple visual story model for effective communication brought to you by the team at Workforce Communication. Find out more@forcecommunication.com.

Speaker B: Does your leadership inspire trust, passion and action? Welcome to the Engaging Leader podcast with Jesse Leahy, consultant, writer and speaker. Jesse has helped executives engage hundreds of thousands of people. Join us now for to communicate, engage and lead with greater impact.

Speaker C: Welcome to the show Engagers.

Speaker A: This is a special episode of Engaging Leader featuring an excerpt of a live interview I gave on TechSmith's visual lounge with Matt Pearce. I've been A fan of TechSmith for many years, using their products and software for I think over 20 years now. Uh, in particular they create Snagit and, and Camtasia. Uh, these are screen capture software and solutions for creating and sharing images and videos for better training, tutorials, lessons and everyday communication. They're a very cool company and they've become uh, even more important than ever since the pandemic, which has taken the already existing trend of more people working remotely and of course driven that forward

Speaker C: in a big way.

Speaker A: And so TechSmith has been kind of at a perfect spot in that major trend.

Speaker C: But even before that I already thought

Speaker A: they were a very cool company and I really like what they're doing with the Visual Lounge. It's a fun show that Matt Pearce has been leading and producing with a variety of guests, um, providing tips about the power of visuals and videos and how to make them even better. It's a podcast, it's ah, a video show as well. You can find it@techsmith.com as well as in the show notes for this episode on EngagingLeader.com now back in part one of this interview, which you can find in engaging leader episode 220, Matt and I focused on the 5M framework as a comprehensive planning tool for communication. This episode we're going to talk about executing the components of the strategy more effectively and how the SVS model Simple visual story is especially helpful for remote communic SVS increases the effectiveness of videos, graphics and other types of communication and education tactics to inspire trust and drive action.

Speaker C: Now I want to mention ahead of time two things.

Speaker A: One is there's about a 30 second spot in this interview when I'm sharing an example of an SVS video. I know you won't be able to see it, you'll be able to hear it. Uh, but if you go to the show notes for this episode, I've provided a link to the exact video that you're hearing in the Interview and that'll uh, be@engagingleaner.com 221 as in episode 221.

Speaker C: And also I want to let you

Speaker A: know ahead of time that due to some time constraints we skipped over a little bit about the V part of the model visual. And so make sure you check out our show notes um, for more details about all three of the components of svs. So let's jump into the interview with Matt Pearce and I talking about the simple visual story model.

Speaker B: So we're starting to set up some strategy, kind of thinking about how we're going to communicate, planning it out. Let's say we've taken our time to do that. What do you recommend as kind of the next steps? We've listed out our five M's. We understand that we're ready to move forward. Where do we go from here?

Speaker C: Yeah. Then it comes down to execution. Are we going to execute well on that strategy? And especially in this new world of. With remote communication being so important. Um, we've got a short simple model called SVS that is helpful in terms of executing um, it works for on site as well as remote employees. But it is. And other audiences like customers. But svs, uh, stands for Simple Visual Stories and they're very effective to increase the, the um, increase how? Well your, whether it's videos or graphics or written materials, how well those connect with people and inspire trust and drive action. And so um, those three words, simple, visual and story, each have some specific meaning that attach um, to themselves. And I can kind of break each of those down if you'd like.

Speaker B: Yeah, I'm just posting in the chat that we've got so simple Visual Stories and I would love to know. Yeah, how do we, how do we what, what does that really mean for anyone that's trying to communicate?

Speaker C: So if we just start with the simple part, there's three things to keep in mind. What we mean by simple. One is short, two is purposeful and three is well crafted. So short. The shorter the better. All else being equal, a 90 second video will be viewed and remembered more than a three minute video. And ditto for an email with three paragraphs versus 20 paragraphs. Um, so shorter the better. But I think it was um, maybe Einstein said you want to make things as simple as possible and no simpler. So there is a point you don't just do a five second video for the sake of it. Um, but just how short can we get this and still accomplish our goal? It's going to end up being viewed and Remembered, ah, a lot more, um, consistently. And then the second thing is purposeful. So we talked a bit about business outcomes and that first M was mission. So this is where we apply the mission. Be purposeful, be very clear about what outcomes we're seeking, who are our target audiences, what actions do we want people to take? Uh, what feelings and beliefs do you want to stimulate? So if I had to take purposeful and break it down, the three things, what actions, what feelings and what beliefs are we hoping this is going to prompt in our audience? And then the third for simple is well crafted. So just, are you going to do a good job with it? You know, words matter. The specific words, um, and the right messages, what they do is they trigger worldviews and they prompt reactions. So if we can use, you know, crisp words, if we can use, um, well, just well crafted in general. And then design matters, anything visual, um, the right graphical construction will invite the brain to pay attention and it's going to help people digest the information.

Speaker B: Yeah, uh, these are really good. And to your point about shorter, we talk a lot about on this program and other places around TechSmith, the length of videos that you brought up. And uh, I've been saying this a lot this last month. As short as possible, but long as needed, right? Five seconds, if that's all you, you needed. And we actually have a, there's a really great example super bowl ad. Reddit purchased a five second Super bowl ad that was just a PNG image that if you're a TiVo user or whatever tool, you could pause and you could read these like paragraphs basically, uh, based on we're going to kind of date ourselves here with the timing, but the things that have been happening in the stock market, uh, Reddit users driving up. So interesting enough, they said five seconds was enough because people would stop, pause, read it and talk about that's all they could afford or whatever. So it's interesting, five seconds, but for most of us five seconds isn't enough. You can't explain anything in five seconds. Um, but also if they could do it in five seconds, they didn't need 20 minutes, they didn't have to spend. How much does a Super bowl ad cost for, you know, millions of dollars to get a 60 second spot at a 30 second spot. So I love that idea because it ties in so much with what we're doing and then the well crafted and, and correct me if I'm wrong here, but it doesn't mean it has to be the best quality. It just means it has to be good enough. And it needs to, it has to fit with whatever the message is versus you know, I don't have to go pay for Hollywood if uh, if I don't need Hollywood quality. That makes sense.

Speaker C: That's right.

Speaker A: Yeah.

Speaker C: I, I liken it to um, if you've ever heard. Well, so I've been a lifelong, my whole career I've focused in communication and yet when I stand up to speak to an audience, I'm not a perfect speaker. Like I, I sometimes people will say you use a little too many ums and uhs and like yes, I'm sure I could get better. But I, I basically, you know, I prepare ahead enough and I practice enough so that it's um, uncomfortable and it's natural and it can come from the heart. I'm not, I'm probably never going to be that super slick, uh, communicator at some point it was good enough and people uh, trust what I'm saying. I have some credibility. They can see, hear my heart, they can understand what's in my head and that's good enough. But um, it doesn't do serve me well to just, to get super slick because then I'll just come across.

Speaker B: It's who you are. Right? And I think, I think, think especially it seems like maybe the pandemic has softened us a little bit. Like a dog barks in the background, there's a kid or you. I'm um, in awe a little bit. Like I remember probably 10 years ago I would have told you, oh, that's bad, that's real. We gotta really cut that out. And some cases you don't want it like, you know, you're pre recording something and it's supposed to be like a tutorial. You don't want to distract. But I think in many cases it would feel almost absent. It's like if you ever walked into a room where there's no noise and it feels like this is weird, there's something's missing, there's just not the ambient sound. And if you didn't have an occasional or processing thought kind of word first, um, of all, I would be in trouble because that's how I talk all the time. Same thing. I speak a lot. But again, I think it goes to your point that it's the heart and the mind, right? Like you're still able to feel that connection and that you're, I love that, that you're still able to understand clearly what's, what's on your mind or what, what it is. You're trying to convey. So that's a lot for just, uh, the first one. For simple.

Speaker C: Yeah, for simple. Yeah. Short, purposeful, and well crafted. And I'm, I'm curious, Matt, do you have any, have you noticed anything in your data as far as the length of videos or podcasts, uh, whether it affects, um, how much how many people view it or listen to it?

Speaker B: Yeah, well, we have some research, not specifically about ours, and I can talk about our data a little bit, but, uh, we did some research, viewer preferences. It was interesting in that data. Now it's getting a little bit old. And 2020, of course, kind of skews everything. Um, it was from the end of 2018, and we found that for instructional videos in particular, and informational videos, the preferred length of videos was between four and like nine minutes. Now there's actually two columns there, but they were like both 26% of the people, so half of the people were saying they actually preferred longer videos and when it was instructional or informational. And what I think that tells me is one, I think video for video in particular, it's becoming much more accepted as a medium. Right. Like you're willing to commit more to video as a medium, but two people are really in it for the information. If you've ever watched a video that was short but it, it didn't tell you anything, it's just as frustrating as it is. If it's too long and it didn't tell you anything, maybe that's still a little bit more frustrating. But it's finding that balance because some content, some information going, uh, back to what we said earlier, you just can't convey fast enough, or if you were to go faster, it would actually be a, uh, disservice. So that's, I think, one piece. The other thing I'll say is with video in particular and podcasts, uh, it's a little bit harder to know if you watch my video, but you only watch 30 seconds of it. Should I be devastated? It depends. Maybe if, uh, that entire thing had to be watched for context, understanding, then yeah, we've got a problem. But when it comes to the things that I focus on with learning content, if you watch 30 seconds of a video, what I don't know, and this is one of maybe the problematic areas, this type of communications, I don't know if that's what you needed or you just didn't get what you were finding, that it wasn't for you. But what if it did solve your problem? I've done plenty of home repairs where I've had to look at something and it's like, oh, I don't need this. I'm already past that step. I just need to know what do I do here? And I only watch that little piece of the video because that solves my problem. And in that case, uh, uh, I'm a consumer. But that creator should be very proud that they helped me because that's what I wanted. So I think there's a couple different ways to look at it. But, um, I think obviously you're going to see more drop off the longer you get. If you got a 30 minute video like our show today will be 40 minutes, 45 minutes or something like that, people aren't going to stay. They're going to watch 1 minute, 2 minute, 3 minutes and hopefully they stay and get more for the viewers that are watching. So I think it affects differently. Uh, but relevance is key. Here is the message relevant throughout. Are you getting nuggets out of it and going. So I think it goes back to what you're saying about your strategy. What's our goal? What are the things that we're trying to plan for? Um, but if I was telling you how to stay safe, Uh, I worked at a pharmaceutical company, so what to do if there's an acid cloud? If you didn't watch that entire video and there's an acid cloud.

Speaker A: Bad.

Speaker B: This is bad. But if it's like, how do I route a letter and I understand how to route the letter and they didn't watch all of it. Less consequential.

Speaker C: Yeah, that makes good sense.

Speaker A: Mhm. Mm.

Speaker C: I like the. I still keep going back to the as short as possible, but as long as it needs to be. It also reminds me of that Mark Twain quote, something like, I, um, would have written you a shorter letter, but I didn't have enough time. And uh, there's just, there is this point at which it's harder to get it shorter. Uh, I noticed like with my podcast Engaging Leader, which is, um, a lot of them are interviews and the shorter ones do get more downloads. And if I could work, if I wanted to invest the time up front and really craft, you know, a great, um, format or something, perhaps that would be helpful. But mostly I just have fun talking to people and I don't really want to do a 5 minute conversation or 10 minute. I want to go ahead and you know, as long. Usually they need to be 20 minutes or 40 minutes, whatever it needs to be, whatever is, uh, most enjoyable and gets the right, you know, tips and so forth. For the audience.

Speaker B: Well, I think we'll go down this rabbit hole a little bit because I'm thinking about like even like, you know, I've been thinking about the structure of this show. Right. Like, well, and I think we probably, probably over the next year we'll probably pare it back to be a little bit more concise. But here's the thing that like when we look at our goals, like I'm gonna, if I go back to my sticky note here and the five M's because I'm gonna apply what I'm learning today as I think about my mission is to help people to be successful, uh, at creating visual content, learning about creating good, ultimately visual content. And we haven't gotten there quite yet because that's the sv, the V is next. Right. The visual piece. I um, think about the members and they're going to. We've got lots of different content we're providing. So someone's looking for a how do I do this in Camtasia? We've got that covered elsewhere. But ultimately when I put all these things together, I think about the exploratory conversations, the ways that we uh, learn by the fact that we're having this conversation now versus maybe a very tightly scripted one. Right. And I think that's uh, hopefully our audience is finding this valuable. But I am like if no one else, if anyone listening to this isn't finding it valuable, I apologize. But it's super valuable for me, um, because I'm starting to see these connections between the things that we do and I think through the exploratory, there's room for exploratory conversations. To your point, right? Like we could have had a five minute conversation. Describe the SVS model, right? And that could have been the entire video. We could have said what are the five M's M. And we will cut out pieces of this into smaller chunks to share on social media and those might be included. But um, I think understanding if I'm and you can help me catch the vision here, maybe if there's something else I should be doing, but leaving space for communication to happen in a much more organic fashion. Like yes, there's going to be the very strategic. I plan this, we are going to do this, this and this. And that's the message versus there's room I feel like for conversations or for videos to explore a little bit more. Now, uh, with pre created media like video, I think we have to be like if we were, this was just a recording, maybe cut out the stuff that's not as great or cut out the pieces that were too side tangential or whatever. But uh, I think for a live show, which this is, this seems to be like for me it's at least a very valuable aspect of communication.

Speaker C: Yeah, I agree. I mean, and part of what's happening is you're building a relationship with the audience. Um, you're helping them use your tools better, make their work lives and outcomes better. But you're also building a relationship with them and supporting their um, loyalty if you will, with TechSmith and kind of creating a community. So those are key outcomes.

Speaker B: Absolutely. Well, because I'm keeping an eye on the time because we do have a finite amount of time. Let's talk about. We started with the simple, uh, the svs. Let's talk about the visual. What goes into that category here?

Speaker C: Yeah, thank you. There are three aspects to visual to keep in mind. The first is metaphors, the second is images, and the third is characters. So metaphors stimulate um, paradigms in people's brains and they set expectations. So what do we mean by metaphor? We're talking about using an image or an analogy or if it's a written or verbal communication, then you want to come up with a word picture. But, um, you're doing something that associates with something that's already familiar to the audience. Our brains tend to be, um, call them lazy and we tend to fall back on things that we're already familiar with. There's a sort of a mental inertia that goes on. And so if we can help people make a connection with something they're already familiar with, it speeds up the process of learning and adopting and agreeing with like oh yeah, that makes sense. You know, it resonates with me. So uh, an example would be, and I'll ask you to show this sample, uh, video. It's a two minute video. We don't have. We could just even the first 30 seconds. But just to give you an example of an analogy that is telling the story.

Speaker B: Yeah. Any prep you want to set the scene for before I show it? Anything we need to know?

Speaker A: Sure, yeah.

Speaker C: This is a large company, global company, and um, like everybody else during COVID mental wellness has become a big issue. Lots more stress affecting people. And so they have beefed up some of their wellness, their mental wellness offerings and tools for employees, one of which is their employee assistance program. And so nowadays, uh, you can not only by phone connect with an actual counselor, but you can do it by video. And it's a free service. And they um, found most companies there's like 5 or only 5 or 10% of employees have been taking advantage of resource, uh, like that. But it's super helpful. And so we needed to get help. People be aware of it, but also get okay with the idea of reaching out for assistance in the area of mental health, because it's kind of. There's a stigma attached to it. And I don't want people to think I'm weak or crazy or that, you know, I'm, um, incompetent, um, or they can't trust me anymore as an employee. So sort of normalizing it, like, this is something we're all going through. And so we used, uh, this metaphor of being stuck, um, having to navigate through and, um, escape from a jungle island. If you were shipwrecked on a jungle island.

Speaker B: All right, well, let's check it out right now.

Speaker D: We all experience it. Sometimes life gets complicated, and it feels like you've been shipwrecked on a jungle island filled with obstacles. You're alone, isolated. Things feel a bit scary because you don't have much control over the situation. Visibility is low, and you're not sure what type of challenge will be coming at you next. Everything feels uncertain, so you feel like you need to be ready for anything. Anyone can feel overwhelmed in this situation. Maybe you feel tired, restless, burned out, or hopeless. Maybe you feel irritable and your relationships are suffering. You might have physical symptoms like stomach troubles or headaches. But you're not alone on the jungle island. Owens Corning offers the Employee Assistance Program through Beacon Health. Feeling relief can be as easy as talking to someone through the eap. You can talk completely confidentially to a professional counselor about relationship issues, substance abuse.

Speaker B: Yeah, no, that's. That's great. I love it. And, uh, you know, I feel bad for the coconut because I thought it was going to get thrown and smashed, but I love. You know, it makes a lot of sense, that metaphor you're using, something people can relate to that is. It's not the direct, like, oh, are you. You know, because I've heard this message. Are you feeling struggling at work? Or blah, blah, blah. And this way, at least it takes maybe some of that, like, the stigma away. It feels like. Or a little of the edge of, like, oh, my gosh, I can't deal with anything right now. But now you brought a little bit of color. You brought some things that kind of, like, instantly. Oh, I get it. Yeah. I kind of feel like I'm on an island. I'm alone, I need help.

Speaker C: Yeah. And the other Thing. So you got this. The main metaphor is being on an island and alone. But then, oh, but you're not alone. And then there's like a smaller symbol inside there, which is the coconut actually represents whatever the issue is. And, um, sort of a subtler. It's a subtler symbol in that you're not the problem. Like, you know, you just have these issues and everybody has issues. It doesn't mean there's a problem with you. And so if you can have a little bit of objectivity and say, okay, you know, issues come and go, I just need a little bit of help to deal with this issue. Uh, I feel a lot more. Have some confidence in myself and in the ability to take advantage of these resources and like, okay, we're going to get through this together. My might need. Just need some help though.

Speaker B: Yeah. So I love that the use metaphor. Use, uh, I think you said characters and then images, which, uh, that video does a great job with all those pieces. Right. Because I can see myself. Even though it was a stick figure, that was a great thing. Even though it was a stick figure, I could relate. Someone could relate to that as, oh, that's me. Or, uh, the images. Of course, there's the childcare centipede or the other challenges coming across. So really, really great example. Okay, so we've got simple, we've got visual, and we got the second S, which is story, which I think, I'm guessing we just saw some story in there too, right?

Speaker C: That's right, yeah. Story has three components to keep in mind. One is connection, one is entertainment, and one is action. So the first thing is, uh, connection. Um, and what I mean by connection is connecting with people's heads and with their hearts. A story makes something real. This is an issue affecting real people. It's not just an issue from management. So with that EAP video, it's kind of obvious there's real people that have these, these types of issues with childcare and so forth. Um, so it's not just, you know, it could have been a message from on high. You know, hey, the bigwigs around here Notice that only 5% of people are taking advantage of the EAP. Do you realize how much we spend on this EAP? Do you realize you just go off? But we're saying, looking at it from the aspect of real life, people. And a story does that. And, uh, I mean, any story does that. It doesn't even have to be a great story, but a powerful story actually creates an emotional bond, so people are more likely to be willing to be open or even motivated to change. So like, another example of that would be we had a company that was, um, you know, back there used to, I don't know if anybody remembers this, but used to be people could smoke at work and use tobacco products at work. And then, you know, time started to change and so there was a company that we were helping implement that. And in their particular environment, it was a big change. Um, and it just didn't feel. Anyway, people had some strong emotions about it, um, and then over. So you couldn't smoke at work anymore. And then also it's not even very healthy to be smoking tobacco outside of work. So we really would just encourage you to be completely tobacco free. So, uh, that was obviously an evolution over time. And we used stories from people, from executives all the way down to frontline employees who were willing to just share their own journeys of used to use tobacco. Uh, this is what brought me to the point where I decided I wanted to make a change. And this is how I did it. The way it worked for me won't work for everybody, but this is, this is what worked for me. And um, people opened up to that. Again, it's very different than just a company saying, hey, no more tobacco or else.

Speaker B: Yeah, I can imagine if, uh, a company did come down and say, we're paying a lot for this benefit, you better start taking. That motivates no one. Right? Like, that's actually probably going to push people to be like, well, geez, that's not, not a great way to do this. So I love that. And I think, um, you know, I've talked about story in a number of places, but I love that you said it doesn't have to be a great story. Obviously there's better stories for better times and better outcomes. But I think just even using that way to connect with someone, right, we connect with people, we connect with ideas, we connect with those things. So I love that idea of using, uh, story to motivate. And I imagine that works across all a lot of different messages. Are there times when you'd be like, guess what? Story is not the way to go. Stay away from story in any instances like that, or is story kind of always in the back pocket ready to pull out?

Speaker C: Well, I would say there's always a narrative, even if it's not a specific. Typically a story is going to have specific people doing specific things and having specific feelings. So, you know, actual characters, actual plot, um, and you don't always have to have a specific character, but there needs to be a flow and a narrative that people can digest in a certain way that makes some emotional connections. And, um, you know, movie makers know this. Uh, so basically it is easiest if you can just think though of what are specific people doing specific things, having specific feelings. Where it doesn't make sense is if you're going to spend, you know, five minutes telling a story that really was only worth a 30 second point. And sometimes it's just, it's just, you know, five words. Um, this came up and so I did that. And just because you got, you got to be cautious. Uh, I have definitely been known to lose my patience with someone telling a story, uh, because I'm not sure that, you know, like, what is the point? I get to the point a little quicker.

Speaker B: And he may have done that about three times during this interview. Let's.

Speaker C: I've probably been the one that should have cut my story a little bit quicker in this interview.

Speaker B: No, no, this has been all really good. Uh, you know, we've covered a lot of ground and I think, uh, I just want to say for our audience, so much good stuff here. If you can just take it and apply it to whatever you're doing, whether it's images or video or whatever your messages. But I'm guessing we've scratched the tip of the iceberg here. Jesse, how would one go about learning more about these concepts and ideas? Uh, if they found something here that they said, oh, that was really good, but they want to dig in some more, what would you recommend?

Speaker C: Yeah, thanks for asking. Well, some of the little buzzwords that I've thrown out there are not things I made up. So definitely feel free to Google things like the empathy map and stakeholder analysis and so forth. But a lot of them, um, I've talked about on my podcast or on my website. So I have two websites. One is our company's website and that is workforcecommunication.com and again, we're a team of consultants and creatives. Uh, we serve mid size and large employers primarily helping people attract top talent, um, engage their employees and then achieve business results. Um, but, so you. But even if you're not a mid size or large employer, we put all that content on the website as well to share those models. So those are, those are out there. And then my podcast is Engaging Leader and um, that's my guest and I, we're sharing tips just like these to help people communicate and engage and lead. And um, you can listen to that@engagingleader.com as well as on Apple Podcast and Spotify and nearly all other podcast apps, all the places.

Speaker B: So when they're looking up the Visual Lounge, go ahead and look up Engaging Leader and just subscribe to both. That makes it easy for both of us. So, Jesse, we've got about two minutes and I want to give you the kind of chance for a final take here. What's your final last advice that you would give to the audience, uh, that are listening to you or watching the Visual Lounge about communicating, whether it's remotely or just communication in general?

Speaker C: Yeah, I think it's to honor the power of communication, to recognize that we are always communicating whether we're doing it. The question is, are we doing it intentionally or not? And that the people who are improving the world today, they're not just communicators, they're not just leaders, but they're actually engagers. They are thoughtfully thinking about how can we influence, how can we take advantage of this opportunity when we interact with people for good? And to me, what's our mission? Just getting back to what's the mission? Um, am I making the most of that opportunity and, uh, just being intentional with those moments of communication and influence? So that's where I would end on.

Speaker B: That is awesome. And thank you for all of your advice today. Uh, I do take notes usually during shows, but nothing like today. I've got multiple stickies. Uh, this has been really great. I've got some things to think about how I'm going to communicate better. But we want to thank Jesse Leahy. Thank you so much for being on the show. Thanks for all your advice and stay warm. You're in the upper part of Michigan, the lower peninsula, not the upper part of Michigan, but we know it's cold and snowy so we hope you stay safe up there.

Speaker C: Yep, I saw a pretty good picture story. Uh, yesterday someone showed a picture. The picture was a snowy road and the tagline was Yep, we finally got all our potholes filled. Just like that. The roads are smooth now.

Speaker B: So pure Michigan. So pure Michigan.

Speaker A: All right, Engagers, that wraps up this episode again. Check out our show notes for the link to that sample video. It's only about 90 seconds long. As well as links to the TechSmith website to the Techsmith visual lounge. And you can find that all on our website@ah, engagingleader.com 221. As in episode 221. This is a production of workforce communication. We are a team of consultants and creatives using the power of communication to help organizations enhance the well being and performance of their people. My colleagues and I partner with mid size and large employers to attract top talent, fully engage employees and achieve superior business results in the several areas including employer branding, talent management, wellness benefits and compensation, business transformation and more. Find us@forcecommunication.com Our thanks to Betsy Leahy, our production assistant, Jamie Barnes, Tom Hitchcock and Jenny Kolenda from our social media team, JJ Leahy from our video and graphic design team, and Rick Tarrant, our announcer. Um, until next time. Remember, in the 21st century, the real moves and shakers aren't just leaders, they're engagers.