Endless Customers · 2026-06-25 · 38 min
Ep.154 - Your content might feel trustworthy - but will AI and buyers see it that way? In this episode of Endless Customers, Stephanie Baiocchi, Director of Membership and Events at IMPACT, shares a live reaction to Marcus Sheridan’s Endless Customers Live presentation: “ 13 Trust Signals Reshaping Human and AI Visibility in 2026 and Beyond. ” As AI tools like ChatGPT and Gemini become a core part of how buyers research and choose vendors, the rules of visibility are shifting. Stephanie reacts in real time to the trust signals that are now influencing which companies get recommended - and why some businesses are starting to disappear from consideration altogether.
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