Endless Customers · 2026-06-17 · 25 min
Ep.153 - Google says search is undergoing its biggest transformation in more than 25 years. For business owners and marketers, that raises some important questions. If buyers are getting answers directly from AI, does website traffic still matter? What kind of content gets cited in AI search results? And how can businesses stay visible as search continues to evolve? In this episode of Endless Customers, Bob Ruffolo sits down with Stephanie Baiocchi, Senior Director of Membership at IMPACT, to unpack Google's latest announcements, the future of AI-powered search, and what businesses should focus on moving forward. Together, they explore why trust is becoming one of the most important signals in search, why some companies are seeing traffic decline, and how businesses can create content that stands out in a world where AI is increasingly influencing buying decisions.
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