Endless Customers · 2026-06-03 · 32 min
Ep.151 - Your content might sound helpful to you. To buyers, it might sound like a sales pitch. In this episode of Endless Customers, Bob Ruffolo sits down with Brett Ingram, Endless Customers Coach at IMPACT, for a candid conversation about why companies accidentally create biased content and how to fix it. This episode is about creating content buyers can actually trust. The kind that uses facts instead of claims, helps prospects make confident decisions, and supports better sales conversations before anyone gets on a call. Highlights include: Why helpful content often turns into a sales pitch The difference between claims and evidence How to spot bias in your own content Why buyers trust objective content How transparency attracts better qualified leads Why AI favors fact-based content If your content says you're the best, this episode will help you show buyers why instead. Subscribe, leave a review, and follow for more straight-shooting conversations about content, sales, and what it means to lead with trust.
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