Final Episode: Business Lessons on Pivoting, Pausing, and Growth

1 - > Vira: Hello everyone and welcome back to 2 - > the last episode of Email Einstein Podcast. 3 - > Spoiler alert. I spoiled it from the very beginning. 4 - > And: You spoiled it in the first 15 seconds.

5 - > Vira: First 15 seconds. But I wanted just like to start 6 - > from this. But we still have prepared a lot of fun things for 7 - > you guys today. So Andriy, say hi.

8 - > Andriy: Hey. Hey everybody. 9 - > I did spoil it at the beginning even though I did kind of 10 - > didn't learn anything. Well, it's kind of like a bittersweet 11 - > moment for me.

I know probably for you as well because it's been five 12 - > years since we've been doing this podcast. 13 - > But we came to the realization that I 14 - > guess it's a good time to wrap it up together. Put a 15 - > nice bow on it. It's a Christmas time, end of the year, New year, New 16 - > you kind of thing.

But it's been an amazing experience and I'm like so, so, 17 - > so grateful to everyone who listened to this podcast, to everyone 18 - > who co hosted this podcast, to all of your amazing questions 19 - > and Andriy, what are we going to be talking today on our last 20 - > episode of the year and of the podcast as well. 21 - > Introduce the topic. 22 - > I don't even know how to call it. 23 - > Like they're like short and sweet.

But basically the idea 24 - > here is when should you stop on any project 25 - > or business or when should you continue? Because on 26 - > social media there's popular not meme but cartoon 27 - > where the guy is digging, digging like I don't 28 - > know, tunnel. And one gave up and went back. 29 - > Another is like inch from like, finding 30 - > bunch of gold or diamonds.

31 - > So the moral of the story, like do not give up 32 - > too soon. Basically. 33 - > Vir: Yeah, I think five years we are not giving up, you guys. You're still going 34 - > to see our beautiful faces on YouTube and stuff.

35 - > It's just. Yeah, we decided to play a little bit with 36 - > the format so we will still keep delivering all of 37 - > the value, email marketing value to you. But you'll probably 38 - > see us more on YouTube so definitely subscribe there 39 - > as a business owner. 40 - > Andriy: So I'll talk from my perspective as a business owner.

And 41 - > it's not only about podcasts, it's about anything you do in the business. 42 - > You're dedicating certain amount of resources. It's like 43 - > money, time, people, some. Some other resources 44 - > to certain things.

45 - > And especially in marketing department we are 46 - > like at this moment we have 17 or even more actually with 47 - > AI things now we have more than 17 48 - > leads. Lead channels where people are finding out about us, 49 - > requesting more information from us and we are closing them 50 - > like in deals, in projects. 51 - > So as a business owner, at the end of the day, it's not like what I like 52 - > or don't like, but what makes more sense from 53 - > business perspective because we have a quite a significant 54 - > team of people and I'm personally responsible for each of 55 - > them, like to provide enough work to make sure 56 - > that like payment is on time.

So it's not giving up, 57 - > but it's just strategically shifting resources. 58 - > Cool. So let's play a little game. 59 - > Andriy, you're a good storyteller.

So let's play a 60 - > little game. 61 - > Tell me and I'll tell you later as well about the project. 62 - > Maybe a few projects. We can start with one project or idea that 63 - > did not work out or maybe it worked for some time but then 64 - > you decided to consciously close it down.

It can be anything. 65 - > Andriy: Actually this is how we met. Actually this is how 66 - > I have a story about the project and from maybe 67 - > financially was not successful, but this is how I met you 68 - > through your husband actually how you met your husband and met you. So 69 - > ImmigrantPorada was Ukrainian project that I was running for four 70 - > or five years.

I had like recorded like YouTube, 71 - > podcasts, wrote around like 400 different articles 72 - > on different topics for Ukrainian immigrants here in 73 - > US how to like to adapt to this lifestyle. 74 - > It was fun project. 75 - > I dedicated a lot of my time there. 76 - > Some money of course like it was around.

It cost me around 77 - > $500 a month to run it. But I dedicated a lot of my time. 78 - > Oh actually and wrote a book in Ukrainian as well as part of this 79 - > project. It took me two years to write that book and it probably was the 80 - > hardest thing for me to put things like on 81 - > pause.

Actually it still exists. 82 - > I'm still a member of that group on Facebook. 83 - > Andriy: So we the most successful part of that was 84 - > a Facebook group which one were the full scale 85 - > war started Invasion of Russia to Ukraine 86 - > started group went from like 20,000 87 - > members to 50 and now it's over 60 or 88 - > 70,000 subs like people. 89 - > And there's quite a interesting story.

90 - > There are some people who moved to New York and they 91 - > posted in the group. There's no work that somebody said, oh, move to our 92 - > city like Rochester they moved to Rochester, met with other people. 93 - > There are some people who met through that group and get 94 - > got married. Some people like started businesses.

95 - > You created a machine, Andriy. 96 - > So if we're talking about business, if we talking about like kind 97 - > of financial gain, it was not successful and I had to support 98 - > my family. At that moment I quit my job and 99 - > this is basically how started Flowium started. So I, my, 100 - > I, I shifted my time resource from that 101 - > project to Flowium because I need to survive.

So it's as 102 - > simple as that. If I had money, maybe I will continue 103 - > that project. But at that moment I had to shift to Flowium. 104 - > But from social perspective there's a 105 - > bunch of cool stories.

106 - > No, that's interesting Andriy, how it actually brought you to if 107 - > you think about it that your first experience Immigrant 108 - > Porada was actually what started Flowium in a way or 109 - > you kind of had to start Flowium and now Dignitas is like kind of all 110 - > makes sense. Like when you put puzzle together it somehow all works. 111 - > But going back to new beginning yourself. Oh, I have 112 - > so many stories.

My first story of the project that I decided to close 113 - > in like a day was probably when I was 8 year old. Me and my best 114 - > friend, we used to live together in this like apartment complex. We had a bunch of kids 115 - > growing up together and at one point we decided to open 116 - > a bureau, like a detective bureau. You know 117 - > the one that kind of like finds out the criminal and everyone.

118 - > No, like for real. I was eight, I think she was seven. But we needed 119 - > to have some kind of like crime to solve and we lived in a very good area. Not much 120 - > crime was happening in our area but apparently one of our neighbors lost 121 - > their cat and we thought that this would be our kind of like a big 122 - > breakout, you know, that we will find that cat and become heroes.

123 - > Turned out the cat was just like sleeping at home. And 124 - > yeah, that thing didn't work out because the cat was 125 - > just like sleeping at home. We didn't find it, it found itself. 126 - > So we had to close that business in a day.

On the different 127 - > note though, how I found out about you Andriy, how I 128 - > like learned about what you're doing and first got 129 - > introduced to you. The reason I got introduced to you was 130 - > because I was doing my own project back in the day called Viral English. 131 - > One day I moved from Toronto to this little town 132 - > in west Canada. 133 - > Just don't tell me that you learn English from me.

134 - > Vira: No, Andriy, but I actually reached out to you because I needed some 135 - > help with email marketing and I don't remember how, 136 - > but from being your. From like a consultancy. You 137 - > preached this to me and then we started working together. I don't remember 138 - > how it all started, but basically you were.

I first came to you 139 - > with like email marketing questions and then a few months later I was like 140 - > working with you guys. So it can all change very fast. 141 - > Andriy: So long time ago. 142 - > Vir: It was before Flowium was a Flowium.

Actually it was when Flowium was 143 - > email marketing nyc. But yeah, that was like one of my. 144 - > Or even before that that was like one of my semi successful 145 - > projects actually. And I don't regret having it.

But long story short, 146 - > English is not my first language and I ever since I remember myself I was 147 - > trying to learn it but I was like the worst student. The grammar was 148 - > not easy for me. Like learning English was so, so difficult to me until 149 - > I learned about this method that I'm like still to this day is preaching 150 - > like learning English like, like kids do, you know, not by 151 - > reading the language but by listening, by memorizing things 152 - > and stuff like that.

And I'm like a big believer 153 - > in the fact that this method works. And one day I was 154 - > remember I was looking for a job in Kelowna, we just moved and I just sat 155 - > with camera on the lakeside and recorded this video that 156 - > surprisingly became so popular. It was back in the day when YouTube was still not 157 - > a huge thing but it started being like big. It was like 158 - > 2015 or 16 probably maybe earlier.

159 - > And that video became so, so popular to the point that people started 160 - > reaching out to me asking if I want to be their English teacher. 161 - > And mind I still don't know English grammar to this day. I probably 162 - > use most of the time correct grammar but I can't explain how it 163 - > works. But at some point I realized that there is a need 164 - > for a product like this and I recorded my very first online 165 - > English course using this method that worked for me and I 166 - > thought that it would work for other people and it was semi successful.

167 - > I did have my first online sales and to do that I had 168 - > to learn everything about like building a website and promoting your 169 - > course and building this like platform and taking the payments and 170 - > everything. And it was like what 2015, I was 171 - > like so new to that I had to purchase a course. And that's how I started learning 172 - > the basics of marketing. 173 - > And after that that's how I reach out to you for help with 174 - > email marketing.

And that's how my previous job found me 175 - > through that online course that I started. 176 - > So it all worked out. I decided not to continue with 177 - > that just because I think I gave everything That I had to 178 - > that project and I don't have anything else to teach people. This is like so 179 - > basic.

I still have a lot of content online. People are still using it 180 - > but I just don't didn't want to make it, you know like the. The 181 - > thing of my life, like the main project of my life. But it was so cool 182 - > that I get to learn a lot of things.

I get to make my first 183 - > online money. And this was like so exciting receiving that first 40 184 - > something dollars. It was like my first check ever. Best decision ever.

185 - > So I don't regret it. But was it a flop? I don't think 186 - > so. But at some point I realized that I do have to stop 187 - > spending money and efforts on that and focus my attention 188 - > on something else.

189 - > Andriy: So yeah, a funny thing I remember with that video at 190 - > that moment years ago was around like 50,000 views 191 - > and we were recording at Flowium. 192 - > It wasn't even Flowium back then but we were like just few views 193 - > per video and I'm like I have a personal YouTube channel. It's like 194 - > random stuff. And the most viewed video 195 - > at Flowium got maybe 25 to 30,000 views.

At my 196 - > personal channel where I'm repairing coffee 197 - > maker is like over 60,000 views. 198 - > I didn't know about the channel. 199 - > That's so funny. 200 - > It's like my husband who became TikTok popular 201 - > with video that was teaching people how to install that 202 - > holder for Dyson it's like literally the content that you can find 203 - > anywhere on the Internet.

But he recorded it and he got so 204 - > many subscribers and he spent maybe like two minutes putting it together. But 205 - > yeah, you never know what will work. But that video is still 206 - > online. It's like so cringe worthy to me like to watch 207 - > it and I have a lot of videos.

It's not like one video, it's just. 208 - > It's like so weird looking back at yourself like listening to that. That 209 - > like poor quality of video that like audio. But I think 210 - > it's still valuable.

So it got me to where I am 211 - > today. So I'm very happy about it. 212 - > An: Yeah. And even if you listen like you you still listening to 213 - > us right now and you are at your.

Is this business 214 - > journey or like career journey? Freelancing 215 - > journey. We are talking about like dedicating resources 216 - > shifting. But if you decided to do something, let's say even it was email 217 - > marketing.

If you want to either build email marketing for your brand 218 - > or provide email marketing services. If you're focusing 219 - > you grinding you will succeed 100%. This is how 220 - > Flowium started. Like nobody knew us but now 221 - > we are at the top agencies.

We're bidding on the 222 - > world known brands. Right now. We have one of the 223 - > biggest deal of our life. 224 - > I would not say the name, but.

225 - > I so badly want to say it. I'm like so proud that we're part of that project. 226 - > Like 10 year old doesn't mean literally celebrating right now. 227 - > Andriy: But people in Alaska and people 228 - > in Zanzibar.

229 - > Zanzibar. People like in India, like everybody knows 230 - > that brand, so. Which. It's a huge.

231 - > We didn't win yet, but I'm very, very confident that we 232 - > will win that project. But it shows you that like 233 - > grinding and like focusing on one thing 234 - > gave us a lot of. A lot of opportunities. 235 - > Yeah, yeah, that's true.

That's something that our trip to 236 - > Kilimanjaro also taught me. Like one step at a time. That was like such a 237 - > big lesson to me. And I started practicing it more and more because I 238 - > was like one of those people who were scared of like grand 239 - > and big projects to the point that I was like having an idea but 240 - > not starting them because I didn't have an idea of how to 241 - > get there, you know.

But when we were at Kilimanjaro, they have this 242 - > like famous saying meaning pole, pole, which means like 243 - > slowly, slowly. They say, do not think about your 244 - > final goal. All you have to care about is just one step, 245 - > one step at a time. So just think about your next step.

Do not 246 - > overthink it. Take one step, take another step and trust the 247 - > process. So that's pretty much something that I took from that 248 - > trip. Yeah.

249 - > What next question do you have? 250 - > For me, it's the same question just about the different projects. 251 - > Andriy. 252 - > Andriy: Actually, it was before Flowium, me and 253 - > my sister back in 2012, I believe, or 2013, we 254 - > learned about mobile homes, which was like very new 255 - > topic for us.

We didn't know what mobile home is. How does 256 - > it work? That moment my sister had like around 257 - > $10,000 saved up. And our goal was to buy one mobile home and 258 - > rent it out for I don't know how much, like$500 259 - > per month as rent.

This was our idea. 260 - > So we ended up buying our first, first mobile home for 261 - > $500. 262 - > At that moment, like, yeah, at that moment, like 263 - > iPhone was like costing around 264 - > Vira: $700-$800 cheaper than the phone. Wow, that's crazy.

265 - > Andriy: Yeah. 266 - > Vira: Yeah. 267 - > And we had this story where we bought one mobile home for a dollar. 268 - > Why for a dollar?

Just to make a transaction. 17 cats 269 - > live there. No people. So we like, 270 - > it was a lot of hard work.

So to to make long story 271 - > short, we flipped 40, 40 mobile homes. I can consider 272 - > myself expert, probably forgot things already, but I 273 - > can, I can consider myself expert in fixing mobile homes. 274 - > Not flipper, but fixing. I know everything about mobile homes right now.

275 - > Yeah. But even that I learned hard lesson of cash flow 276 - > because we were selling things on terms meaning like we were giving 277 - > people loan to buy those mobile homes. So we were fixing for maybe 278 - > $10,000 and we were selling those for 279 - > around $15000-$20,000. Like with small down payment, $1,000-$2,000 down 280 - > and for five years $300.

Like I'm 281 - > not sure what the mass will end up, but basically people paying $300 and 282 - > we're like on a paper we were like killing it. 283 - > But what you have on the paper and what you have in 284 - > bank account is like two different stories. And I'm like, theoretically we 285 - > have money, right? Yeah, like theoretically we 286 - > have a lot of money.

287 - > But we are. Sorry, we are profitable and 288 - > maintaining business. And then I realized that I will take 289 - > cash flow over profit, basically both. But 290 - > cash flow is number one.

291 - > V: That's true. That's actually. 292 - > And we closed. Actually close.

Four years, three years 293 - > of my weekends I gave up. 294 - > Not give up, invested. Because we were commuting from New York to 295 - > Pennsylvania where we were doing this. 296 - > So three years of my weekends, it I invested 297 - > in this business.

And then eventually we closed up that business 298 - > and start investing in mobile home parks like where we. Buying 299 - > land and renting the land. 300 - > Vira: Nice. Smart.

301 - > Smart. Well, my business experience is not as big 302 - > as yours, but one of the businesses that not 303 - > flipped but kind of changed the format was 304 - > the current business, the Fungus. 305 - > When we first started it, it actually, I don't remember if you started if you remember or 306 - > not, but the project I was working on originally was the Matcha for 307 - > boosting your cognitive. 308 - > Taste.

That sucks or something pretty much. 309 - > Vira: So we spent. 310 - > You told, you told me, you told me that. 311 - > I thought it was, I thought it was an amazing idea because 312 - > I like matcha.

Matcha is amazing. 313 - > Maybe not everyone do, but it's like so, so trendy these days and it was 314 - > just like getting popular. And I liked all of this like 315 - > mushrooms and adaptogens and I was like adding them to my coffee 316 - > sometimes and it was like still very new and still very like 317 - > biohacking kind of thing. And we had this genius idea to kind of 318 - > mix all of this beautiful adaptogens with 319 - > matcha and we spend a lot of money.

When I say we, it's like me and my 320 - > husband. Oh, how much money we spend on our Side projects over the 321 - > years. But we spend a lot of money with like professional 322 - > scientists who like put together who sends you the recipe and the 323 - > first recipe and the first sample we received. We got so, so excited about 324 - > it.

But it came a very weird color. Usually 325 - > matcha is this like bright green, but ours looked more like dirt. It was like 326 - > brownish disgusting. 327 - > It smelled weird too.

I mean we spend a lot of money, 328 - > but when we tried it, it was like the most disgusting drink ever. 329 - > Like I don't even know if there is a marketer in the world 330 - > who can literally market this kind of product. 331 - > It was amazing for your cognitive abilities. It was.

332 - > To this day I still think the formula is top of the 333 - > notch taste wise. 334 - > We had so many iterations. 335 - > We were flying to the guy who was producing it to Florida. We were 336 - > trying to fix the taste.

It was okay, but 337 - > it wasn't there. 338 - > So we decided to let go that project. That being said, a lot of 339 - > brands actually did launch a matcha that was not 340 - > as potent. So it wasn't as powerful but 341 - > it had some benefits and it had like that Matcha cognitive aspect.

342 - > Then I read this cool report about 343 - > two of the biggest trends of the year 2020, which was 344 - > gummies and another a trend with mushrooms. And we decided 345 - > to combine gummies and mushrooms together and created a 346 - > medicinal mushroom gummies which was a great product. 347 - > It tasted great. We had a packaging that I still to this day 348 - > think is like really, really beautiful.

349 - > Andriy: And I have the pack of your. 350 - > Vir: Gummies created, created by our friend, Ukrainian 351 - > artist actually Sashko Danylenko. So shout out to him. He's always 352 - > a part of pretty much all of our projects that me and my husband do.

And it was an 353 - > amazing project. But just at some point when we moved to London, my husband and I, 354 - > we realized that we literally don't have enough cash to be competing 355 - > in that business. Because supplement business is very cash intensive and it's not just about 356 - > placing an order and you always have to be in stock. Obviously it's a lot of money that 357 - > are just sitting there locked in stock.

But also competing with this 358 - > bigger brands, we just didn't have the cash flow 359 - > to be able to compete. So that business that originally started from 360 - > Matcha, that tastes socks, then turned into 361 - > gummies. And right now out of all of the businesses that 362 - > we've done, right now it's a business that sells children books, Believe it or not, we 363 - > decided to keep the brand because I still think the name fungus 364 - > is so cool. Fungus.

com we kept the character that our 365 - > friend developed for Us as a mascot of the brand, we kept the 366 - > idea, we kept the vibe and now we're selling children's 367 - > books under that, under this business. Who knows where it's 368 - > going to take us? But for now, that's how it transformed and I, and 369 - > I'm pretty happy with it. So yeah, that's another story of mine.

370 - > Andriy: You know, I had this not good idea to call it 371 - > flops, but it's not flops, it's just. How 372 - > should we call it? Like iteration, development, growth, 373 - > innovation. You know, like you start with something, one thing, 374 - > but you develop totally different thing.

375 - > Vira: Right. 376 - > It's just, it should just grow. 377 - > Probably in your 18s you would not be able to 378 - > do this. But as you grow, as your life experience, 379 - > you like business experience, professional experience, you're 380 - > developing and shaping things.

381 - > So you never know. 382 - > Probably you never know where it's gonna get us. So yeah, so these are my 383 - > stories. Obviously I have a lot of them.

I have a lot of passion projects that I 384 - > started at some point and never finished and some that I did 385 - > successfully finish. But yeah, I just like, like. 386 - > But let me ask you this question. 387 - > Vira: Got me too.

388 - > Andriy: Yeah, let me ask you this question because I used 389 - > to have the totally different question answer than right now. But I'm curious 390 - > from you, like when, how do you know when to stop, 391 - > where to continue, when to stop? How 392 - > long time do you give yourself and what is your 393 - > criteria for a project, let's say with those books children 394 - > looks like? 395 - > Vira: Well, for myself, I decided that I'm going to have a book series.

396 - > Like no matter what, even if it's like unprofitable. I want to 397 - > finish this project no matter what to be like to know that 398 - > I've done my all that I tried all in this book. So 399 - > right now I have three books. I want to have five to kind of complete the 400 - > book series.

But I don't know. Usually it happens 401 - > when I used up all of my money that I plan for the project. 402 - > And: So this is usually like all world money, but let's say no. 403 - > Vira: Often it is, but not always.

I don't know, it's just like some kind 404 - > of like an internal feeling when you have energy for that 405 - > or don't have energy or you see the future in the product or you see 406 - > that people are still interested. Like the last month was so busy, I 407 - > literally didn't even open my KDP account. But 408 - > I received so many personal messages. I see that the 409 - > books are selling especially around the Christmas tree, around the Christmas 410 - > time.

I have people reaching out to me saying that this Is like the 411 - > favorite character of my 4 year old. 412 - > That's what gets me going. 413 - > Honestly. So little things like this, I'm like pretty emotional when it 414 - > comes to this little businesses like this.

So 415 - > I don't have a formula. It just feels right at the moment. 416 - > So yeah. 417 - > What about you Andriy?

Do you have a formula for me? 418 - > Andriy: I mean my formula for me is this is very personal. So 419 - > if we're talking about business, I give myself personally 420 - > myself a year to. 421 - > To.

To test something. If we're talking about to start business from 422 - > scratch. I'm not talking one year business but some kind of side. 423 - > Let's say I.

424 - > I joined Klaviyo Meetup. So we were hosting Klaviyo Meetup here 425 - > in New York City. They will continue joining. But also 426 - > December is my last month when I'm co hosting this like I.

427 - > There's a bunch like the, the most important probably 428 - > that I don' kind of satisfaction. You know, like 429 - > sometimes when I go on the stage I'm like I'm scared but I'm 430 - > like that I'm like pumped here is like yeah, there's 431 - > like I'm. I don't get that as you said, like that 432 - > like gut feeling like I'm doing something that I'm. I don't enjoy 433 - > much.

So. 434 - > So typically I give myself one year. If we're going back 435 - > to business, let's say from marketing perspective we like testing 436 - > things in three months chunks. 437 - > Like if we church one channel for three months.

If 438 - > we still see it doesn't bring us enough either leads or 439 - > deals, but it's still in our price range, will 440 - > continue for next three months. 441 - > But at least three months I need to give to. To 442 - > see if it's working or not. So business three months personal 443 - > like one year.

So actually I'm starting a podcast. 444 - > I believe I told you it's also would be in Ukrainian. So 445 - > I. I'm giving myself year.

I already recorded the 446 - > recording the first episode. So I'm giving myself a year to see how do I 447 - > feel and if I feel great, doesn't matter how many views or that 448 - > actually views probably will fulfill my like 449 - > desire to do it more. 450 - > So I'll just, I'll just put it on replay. Don't worry, I'll just 451 - > put it on YouTube replay, you know.

452 - > Andriy: Thank you. 453 - > Vira: Thank you. It's probably YouTube like unique views. 454 - > When are you launching Andriy?

455 - > Actually I didn't have a date. 456 - > I'm planning this podcast almost for a year and a half. I 457 - > had some family loss so I just didn't have 458 - > resources Honestly, like to dedicate any actually 459 - > I didn't have exceed resources meaning energy to do it. 460 - > But right now I'm very energized and pumped like 461 - > waking up every morning that I need to put that 462 - > energy somewhere in some project.

463 - > Vira: That's amazing. 464 - > Would be one of those projects. 465 - > Vira: Oh, that's amazing. I'm so looking forward to it.

Andriy. Thank 466 - > you. I didn't realize you're at the final pretty much stages 467 - > of like almost launching. That's so exciting.

468 - > Andriy: No, no, we already. 469 - > Yeah. I'm actually before this podcast. I text as a 470 - > guy like one will finish because it will be not this 471 - > kind of style.

It would be in person and it would be from in different 472 - > scenes different like it would be always 473 - > on the move. So it should be fun. 474 - > Oh gosh. I'm like so looking forward to it.

Awesome. 475 - > Andriy: Thank you. 476 - > Well, I think anything else to add? That's a wrap up.

Andriy, to 477 - > be honest, I think we're wrapping this up. You know, like 478 - > you get the Spotify wrap up, you get the YouTube wrap up, you get 479 - > the podcast wrap up. By the way, Andriy, 480 - > we talked about it. You are not a Spotify person, are you?

No. 481 - > You're a Google Music or YouTube Music, right? 482 - > Andriy: YouTube. YouTube Music.

483 - > Your YouTube Music. But like what, what Spotify did amazing this year that 484 - > went like super, super viral. They did this like what is your Spotify age 485 - > thing? It's so fun.

It's like so clever that they did it. So 486 - > I'm 44, you guys. Not in real life in Spotify, apparently. 487 - > That's.

That's my age. 488 - > You're much, much, much younger. 489 - > Vira: Like so. So why.

490 - > Much wiser than my years. 491 - > Must be. Must be why Spotify decided. I'm 44.

492 - > But that's a wrap. 493 - > Andri: It's a wrap. But guys and girls, we are wrapping 494 - > up this podcast but we are still here in case you need to reach 495 - > out to us about anything about email marketing, SMS marketing. 496 - > We adding additional services to our Flowium thing 497 - > including WhatsApp, RCS, direct mail.

Any questions you 498 - > might have, like reach out to us. 499 - > Also we continue our YouTube videos. 500 - > There might be some other projects we'll be releasing. 501 - > So yeah, stay tuned, stay tuned and.

502 - > Vira: Thank you for the amazing four and a half years. I 503 - > think it was four and a half years. Thank you so much. You guys are the best.

We'll see you 504 - > on our YouTube channel. Happy Holidays to everyone. Bye bye. 505 - > Andriy: Bye.