Snooze or Lose: How One Button Can Reduce Email Unsubscribes by 80% | Part 2 with Chad White

Episode notes

We’re back with part 2 of our email ROI conversation with Chad White! In part one, we uncovered how some of our favorite email marketing metrics might be lying to us. (We’re looking at you, email ROI…). Now, it's time to take action! Join Chad, Danielle, and Guy as they share tips to boost engagement, eliminate red-flag metrics, and break you out of the wishy-washy ROI cycle for good. What you'll learn: How to shift from channel-centric to customer-centric metrics for more meaningful insights The pivotal role of customer data platforms (CDPs) in accurate, customer-focused analytics How snooze functionality can slash unsubscribe rates by up to 80% How investing in email marketing resources drives better results than cutting costs Why increasing marketing budgets should come before performance improvements …and more! If you’d like to send in your email marketing hot takes, questions, or queries, you can email us at emailafterhours@validity.com, or head to to send us an audio message.

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