Email After Hours: The Podcast for Email Senders · 2026-03-26 · 29 min
No episode today! (APRIL FOOLS)...Did we get you? ;) In this episode of Email After Hours, Guy Hanson and Danielle Gallant tackle the delicate balance between humor and email performance in April Fools’ Day campaigns. While playful messaging can boost engagement and showcase brand personality, poor execution can confuse subscribers, trigger unsubscribes, and even harm inbox placement - especially in an era where AI tools are summarizing emails before they’re opened. From avoiding sarcasm and niche humor to managing timing conflicts with major retail moments like Easter, discover what separates successful campaigns from misfires, with real-world examples across industries that stopped subscribers in their tracks.
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