C is for Cookie Depreciation: How First-Party Data Will Save Your Marketing Strategy

Episode notes

In this episode of Email After Hours, hosts Guy Hanson and Danielle Gallant sit down with Beata Linz, a leading authority in data-driven marketing, to explore the shift from third-party cookies to first and zero-party data. For email marketers navigating privacy changes, this episode unpacks practical strategies for collecting valuable customer data while maintaining trust and delivering personalized experiences. Tune in to discover why email marketing might be your secret weapon in the cookieless future - and learn how to build robust data infrastructure that drives results. Guest at a Glance: Beata Linz is a leading authority in data-driven marketing and email strategy, specializing in transforming data challenges into strategic advantages for businesses. With extensive experience in digital marketing and data optimization, she excels at helping brands navigate the evolving landscape of privacy regulations and cookie deprecation while maximizing customer engagement through first-party and zero-party data collection.

• Gmail Changed the Inbox…Again: What Marketers Need to Know64 / 100
• DMARC Updates Every Email Sender Needs to Know64 / 100
• The Hidden World of ISP Relations: Reputation, Removals, and Inbox Trust66 / 100
• Why Switching ESPs Won’t Save Your Email Program with Sella Yoffe
• Deliverability Without Borders: Mastering Regional Email Challenges with Alex Coussy