Best of 2025 - Strategies for Deliverability, Data-First Marketing, and LOL-Worthy Campaigns

Episode notes

It’s been a BIG year for email innovation - and 2026 is right around the corner! Join Guy and Danielle as they revisit some of the most exciting, insightful, and hilarious email marketing conversations from the past year. In this special episode, we’re diving into our favorite moments, packed with actionable takeaways and fresh ideas for the future of email marketing. Get ready for rapid-fire insights on transitioning away from third-party cookies, using AI in email marketing, cold emailing in the B2B space, leading email teams like a pro, and so much more! Featuring email marketing experts like Beata Linz, Karen Talavera, Sarah Kappler, and Philip Storey. What you'll learn: How to design zero- and first-party data collection strategies that replace third-party cookies while building and maintaining subscriber trust. Proven strategies for sending cold B2B emails without harming sender reputation or deliverability. Navigating the ethical boundaries of AI-powered email marketing - and when explicit subscriber consent is essential. Tips for building the ultimate email marketing dream team.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• From 78 Emails to 4.7 Million Subscribers: The 1440 Story with Tim HuelskampGrowth In Reverse: Newsletter & Email Growth · on email deliverability88 / 100
• How B2B Brands Waste Budget on Inactive ContactsThe Marketing Operator Podcast with Fexingo · on email deliverability85 / 100
• Gen AI in retail | Why GEO is replacing SEO according to Euromonitor InternationalThe Ecommerce Toolbox: AI in Retail · on first-party data80 / 100
• Why CMOs Are Marketing Through Retail Media NetworksThe CMO Podcast with Fexingo · on first-party data80 / 100
• The ABM Playbook: Account Tiers, Pipeline Metrics & Tactics That Actually Work | Sidney Waterfall & Sam KuehnleStacking Growth · on first-party data80 / 100
• Season 4 Episode 4: How To March With Pace And UrgencyThe Longer Game · on first-party data78 / 100

• Stop Blaming Marketing: The Real Reasons Your Emails Land in Spam85 / 100
• No-Reply Email Addresses Are Costing You Customers81 / 100
• Gmail Changed the Inbox…Again: What Marketers Need to Know64 / 100
• DMARC Updates Every Email Sender Needs to Know64 / 100
• The Hidden World of ISP Relations: Reputation, Removals, and Inbox Trust66 / 100