How One Methodology Runs 170+ Brands

Episode notes

What if your agency published every opinion, every framework, and every strategy they use to grow your brand? That's exactly what CTC just did. The Canon is a decade of ecommerce methodology distilled into seven categories: technology, forecasting, marketing measurement, Meta advertising, Google advertising, email strategy, and creative strategy. It's not a pitch deck. It's the actual operating system behind how CTC grows 170+ ecommerce brands. In this episode, Taylor Holiday walks through why codifying methodology changes everything, how The Canon updates itself through live testing across hundreds of brands, and why the way you evaluate agencies is about to fundamentally shift.

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