How Moon Phase Studios Scaled to £1M with Email Marketing & Seasonal Strategy, with Hayley Jones

Speaker A: Email is the way that we really operate now, so we keep our lists nice and clean, we make sure we're talking to people are really interested, and we make sure that when we email them, it's a conversation coming from me directly to them as if I was talking to a friend I've not seen for ages. And we don't really subscribe to any of the constant emails, just showing products and things that look a bit vague. It's all hi guys, you know, here's from me. This is what's going on in my life and I think people resonate with that and I think it gives them a reason to open it.

Speaker B: It's the E Commerce Master Plan podcast here to help you solve your marketing problems and grow your e commerce business, cutting through the hype to bring you inspiration and advice from the E commerce sector and beyond. Here's your host, Chloe Thomas.

Speaker C: Hello and welcome. It's great to have you here. Thank you for hitting play and choosing

Speaker D: to listen to one of our inspiring guests.

Speaker C: In this episode we're revisiting a past

Speaker D: guest, although this one wouldn't have happen without the introduction to our guest by Craig Thomas, Shopify SEO Specialist. Thank you Craig. The first time we had Moonphase Studio on the podcast, I was chatting to their CMO about how they'd got from 0 to 200k in just 8 weeks. That was 6 years ago, so this time I get to chat to the founder Hayley, all about how the business has matured and grown over those six years and we'll be getting into what makes them successful today. It's an incredibly peak focus focused business and we'll be talking about how she elongates that peak and brings those sales further. We'll be talking about why they've chosen to bring fulfillment back in house and discussing why Facebook ads and email marketing are just so awesome.

Speaker C: Please listen to the end of the

Speaker D: episode because you don't want to miss out on my guests top tips.

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Speaker D: And now to introduce our special guest. Hayley Jones is the artist and founder at Moonphase Studios. The studio exists to empower its customers to become more attuned to the moon through art books and rituals. It was founded in November 2020, when they went from 0 to £200,000 in just eight weeks. Now they sell via their Shopify store and Etsy store, doing over a million pounds a year. Hello, Hayley.

Speaker A: Hi, Chloe. Thanks for having me.

Speaker C: It's awesome to have your business back on the show and to be getting

Speaker D: to chat to you, the founder, for the first time. How did you get into E commerce? Was Moonface Studios the first thing you did, or have you got a history before that?

Speaker A: No, no experience in e commerce whatsoever. I've got Covid Story, everyone's got Covid Story. But the business I originally had during COVID couldn't happen, which was in events. I had a side Hustle Etsy project, which are my moon calendars, which I paint, and I used to sell those in very sort of modest numbers. I knew that if could get them to a wider audience, I'd be able to sell more. And, um, then during that Covid year, I also had a toddler and a baby, which made it a bit difficult to go and get some money as well. So dived headfirst into E commerce, setting up my first website and trying to get as many out as I could.

Speaker C: So many people in that situation, many people now would go, well, I'm already on Etsy, I'll do it on Etsy. What led you to decide to go the Shopify route rather than the Etsy route as the primary growth engine?

Speaker A: Um, well, you can't really scale with Etsy, so Etsy, obviously, that's great if Etsy wants to direct customers to you. If it doesn't, it doesn't matter. If you're paying for advertising, you're stuck and you can't retarget to them. And I knew it wasn't really going to do very much. I'd heard from Friends that I knew that were in the industry that doing Facebook ads would probably be better and saying that my own website would be better, uh, and then leaned into anybody I knew and did a bit of homework and, um, sort of threw the whole thing together quite fast in order to get these calendars out, uh, before the time ran out for them not to be a viable product to sell anymore.

Speaker D: This is quite a good, but nightmare thing about the good old perishable product is it does focus the brain doesn't really does.

Speaker A: And, um, I almost. The other good thing about it was, I mean, uh, it's a paper product and once you commit to having something printed on litho, the costs just come straight down. So the cost of getting 500 printed to getting 2000 printed, or wasn't that massive, but I obviously then end up with 2000 of them rather than 500. So once I'd decided to go for that, I had all of these, um, and then I just needed to sell them, which meant there was no distraction for anything else. It was all about getting going on the marketing wheel, really.

Speaker C: And six years on, the business is somewhat more. What's the right word? Not necessarily advanced, but matured. Yeah, the business has matured somewhat. So tell us a bit about it as it is now. Where in the world are you and where are you selling to?

Speaker A: Uh, we're based in Redruth in Cornwall. Um, we sell all over the UK direct to customer and we have a nice base of customers, loyal customers in the usa. So, yeah, we're all on Shopify. It's all direct to customer. We still have a little bit from Etsy. Yeah, that's it.

Speaker C: And what's the product these days?

Speaker A: So we've moved on from just the calendar. So the calendar was a big poster with loads of information on and, um, to sort of paint a picture of what that is. It's, uh, got every day of the year ahead and all of the moon phases, all the meteor showers, all the information that you could read about maybe from sort of data given in a bit more of an artistic way. So it's a bit more of a visual piece. And we've done really well with our calendars and we dabbled with other products that we could do in and around that, that never really did as well. And then three years ago we launched our, ah, journal 13 Moon Journal, which is, in essence, it's a diary, but it's completely formatted by the lunar cycles. So it starts with the last new moon of the previous year and takes you through the moons rather than the 12 months of the year. And, um, that has completely changed the business. That's absolutely our best selling product now that we're known for. And, um, that's the bread and butter behind Moonface Studios now.

Speaker C: Wow. So a lot of trial and error to find that product, but it's now overtaken the calendars.

Speaker A: Oh, yeah, totally. Yeah, absolutely. Um, we still have people who buy both that are loyal to both. We have some that are completely separate. But, um, no, the journal really resonates. And, um, there's not actually anything like that out there. If you want to have something similar, you can. But it would still fit with the Gregorian calendar, with the January 1st and the Monday to Sunday format, whereas ours doesn't do that.

Speaker D: And is it dated or is it, um, evergreen?

Speaker A: It is dated. It has to be dated in order to be able to get the information to cross over. When is the equinox, when is the supermoon, when is the so and so. So it has to be dated, which I think has also been a bit of a boon for us in terms of you can't actually just buy it once and keep using it every year. We do have to completely design and redevelop it from scratch each year, which means we've got good returning customers, actually.

Speaker C: It does. It makes it. It gives them another reason to buy it next year is not just because it's a useful journal, but also because it's going to look different, it's updated and it's got the right data in it too. So it's not like just buying another Gregorian calendar each year. There's a bit more to it.

Speaker A: There's a lot more to it. And, um, because of the. I mean, I'm, um, going to go. But because of the fact that we're trying to squeeze the lunar calendar into a normal calendar, but make it really easy to read and comprehensible. You do have these odd gaps and we do quite a lot of nurturing people with art and quotes and stuff. So we're not just doing a Monday to Sunday diary and then slapping a new front cover on it. People are excited to get the new one because it is brand new and it's been developed and we've spent months working on it. So they do definitely get a new product each year.

Speaker C: And it is a yearly thing.

Speaker A: It is a yearly thing, yeah. It is a yearly thing. So, uh, yeah, the start and end date vary because it might start on 24 December next year. It might start on 21 December. But generally we do try to cover what people expect from a normal diary, but make it work with the 13 moons.

Speaker C: So your business is very, very peaky. So peaky because of this calendar? Yeah, so peaky.

Speaker A: It's so peaky it's a little bit scary. And we do try to do what we can amongst the other times to help. I think one of the downsides about having such a peak business is the costs obviously shoot up because the volume you're doing and everyone wants their pound of flesh for all the apps and all the stuff and all the software and then we're sort of left with these big bills to pay and March, April, May, et cetera. So yeah, we do have bits that we do throughout the year, but, but ultimately it just takes such a long time to design, make these products and redevelop them from scratch each year, then that just has to be our quiet time to crack on with that and then make hay when the sun shines over Christmas.

Speaker C: I always think it's a peaky business. Isn't too bad if you at least acknowledge the fact it's peaky. We're not doing the same thing every month.

Speaker D: We have October, November, December, which are the crazy selling months and the huge amounts of dispatch and all the rest

Speaker C: of it dribbling over into January.

Speaker D: But then maybe February we analyze and we wrap up and then March, April, May is planning and design. And then if you understand that cycle and you adapt your daily activities to it, then it's all right to be peaky. It is.

Speaker A: And we do do a big pre order season and um, actually that is a massive boon to us because I don't know how we'd be able to accommodate putting the orders that we receive in our pre order season, which is all over the summer. So people get a nice little discount to help us get big print runs through. Um, they get to watch the journey of these products being developed and then it means we have a bit of a pause and a mad scramble to get all these pre orders out. But people are getting them in September and October when actually they can't really use them until December. But that is a massive boon to us because we get those orders through when we get them out the door and then we start running our campaigns for our ready to buy, um, next peak season.

Speaker C: That's super clever, isn't it? Because you get the cash when you

Speaker D: need it more, bring that forward, but you also bring back the workload of dispatching those orders. So your workload during the primary selling Period is lessened because some people order early.

Speaker A: Yeah, uh, yeah, yeah. And because we have so many people returning and it works out well and people who've just found us, if they now know that we do pre orders, I mean they're obviously going to want that little percentage off next year if they know that that's what they want. So that's good for us. It keeps that sort of email list ticking over in the summer, gets that working for its. It helps lessons. I can't imagine, you know, how difficult it would be to fill the volume that we do over six months into three. It would be a tough challenge.

Speaker C: I think you mentioned they're keeping the email active and I think that's one of the other things that is really challenging when you're super picky is that ah, you can't just switch off email from 9 months and hope it's going to work. You can't just switch off the ad algorithms for six, nine months and hope they're going to work. You have to come up with something to send otherwise you massively damage your performance during the peak season.

Speaker A: Oh totally. And that's one of the things that I know that we've really developed is making sure that our emails uh, are kind of interesting. People want to open them, they following this journey throughout the year and then they're there ready to purchase when the time's right. So our emails is actually one of the biggest primary focuses of the whole marketing strategy for the business.

Speaker C: So who is the business?

Speaker D: What does the team look like? So we kind of, I think everyone can work out.

Speaker C: It's not just you.

Speaker D: Um, so who have you got and is there anything you're outsourcing?

Speaker A: So there's me, there is my wonderful sister in law Rachel who is the first ever employee when I was drowning in emails for that first year, for those first eight weeks where we turned over so much and she's been with us ever since. Next, uh, to that is our designer Anna, who is fantastic, who makes the journal happen. So it went from being an idea in my mind to somebody with the computer skills to actually make it happen and her beautiful artistic talent after that. The next one was my husband, husband to be, shall I say, who came on when Rob left. So you've had Rob on your show before?

Speaker C: We did, yes.

Speaker A: Yeah, we love Rob dearly. He has got loads of other amazing things that he's going on in his life. So when he departed, Matt came in, we were running another business actually during the first couple of years of Moonphase we sold that when we realized this was the horse to barrack. Um, so Matt came on board. So yeah, he does a lot of the invoicing paperwork making us profitable actually I've got a credit Matt with and then our uh, last employee is Simon. So Simon does our uh, warehouse, our logistics, all of our packing and um, we're in the process of taking somebody on to do the marketing because that's kind of my shtick at the minute alongside the art. So yeah, we're a team of six and then it goes up to about 12, maybe 13 over Christmas.

Speaker C: And is that to staff the warehouse?

Speaker A: Yeah, they're all pick packers. Yep, exactly. All of our freelancers, we do have really good freelancers. We've got um, Craig who does our Shopify ah, site. So thank God for him. And then we've got um, an amazing team that do our digital ads, ah, meta Google, et cetera. And yeah, we've found a really lovely little team of freelancers that we can rely on.

Speaker C: Always nice when you find that ah, magic ad connection.

Speaker A: Ah, it's been so good because we've had trial and error with that and there's nothing quite like feeling like, oh, I don't trust this process and I'm not sure about you. Whereas these are uh, stand up guys who get us really good results who are lovely.

Speaker D: So that's brilliant and it's uh, unfortunate. I mean I would like, you know, having, having hired agencies, having run an agency for 10 years and having spoken to many people about their problems with their agencies and agencies about their problems with their clients, I wish I could come up with a formula for doing the perfect matching. But it is trial error. It's really hard because a lot of it I think is mindset and values, not average order value and price point and budget size. It's completely different.

Speaker A: Yeah, absolutely. But yeah, we've found our magic fit. So uh, let's hope that we can all continue to work harmoniously forevermore.

Speaker C: And we're talking about fulfilment there.

Speaker D: And you mentioned to me before we hit record that you had outsourced the fulfillment and now you've chosen to bring it back in again. What was the, was the reason around that? Because as a peaky business, the fulfillment is one of those massive headaches of a peak that I'm sure many people would think, well let's outsource that and then things are more normal day to day. So how come you're bringing it back in?

Speaker A: So we, I mean the reason we went over to America and had a fulfillment center in America. This is when we were just doing calendars. And, um, that purely came from a bit of an environmental thing of, well, why would we want to have stock over here that we're shipping over one at a time? Or have it, you know, we can just send a digital file, find printers over there, use a fulfillment center. Uh, and, um, then, you know, happy days. Um, so we did that. And, um, then when we launched the second product, everything was getting a little trickier. So finding actually the right paper sources, all the stuff that could still be forest certified, all of that became a little bit more of a headache. Then when we had trying to post one big really tube with a small thing and the little niggly bits, it felt like the only way to sort of get more profitable with that was to massively increase volume. And we felt like we were doing quite good volume anyway. And then it was, well, to solve these niggles over the shipping costs from, you know, Seattle to Florida, you have another fulfillment center, and maybe you have another fulfillment center in the middle, and then you've got the stock that you've got to pay them to keep. And it felt a little bit like it was getting away with ourselves a bit. And, um, where we are at the moment, where our studio is, we had a unit that came up next door and we just thought, let's just rein all of this in. We'd outsourced it from the get go. It literally went from my dining table being filled with tubes and stock to boom, just going into fulfillment centers. So we'd missed a step. I felt like we hadn't actually got the logistics around how we wrap stuff, how we pack, how we make it all, how we want the customers to receive it. So we brought it all back in. We did it all ourselves. We capped the amount of volume and then just saw so much more profit because we were like, oh, we're not giving it away. Um, we've held onto it. And actually, I kind of think we're at a stage now where I'd have to seriously be tempted to go back to being doing fulfillment centers again. I love the business that we're running now. I like the small team. I like the fact that customers can get in touch and we can pop in a little note saying, sorry, it arrived. Damage. Here's a so and so. You know, there's so much less sort of stress actually, um, having it all under one roof.

Speaker C: I suppose you're in a space where you've got only a very small number of SKUs and they don't take a huge amount of space to keep. So the space requirements when you're doing it yourself is not huge for you.

Speaker A: No. In fact, the packaging is the thing that takes up the most. The tubes. We sell thousands and thousands of calendars which come on a stack on one pallet. Um, but actually if you were to roll them all and put them in their tubes, they take up rooms full. So those are the, the, the little unusual bits. But, um, no, we, we don't have a huge volume of stock. We can also then having it ourselves means that we can just go, right, this weekend we're going to pop in a free so and so. There's not. It doesn't have to be checked over. We don't have to have that. Agreed. We'd have to find out how much it costs. It's all just. We can, you know, pick up an idea and run with it.

Speaker C: We've been tempted to fold the calendar.

Speaker A: You can't do that, Chloe. You can't do that. You don't want a crease in the middle. I mean, you could, don't get me wrong, you could. Um, but we felt like that sort of belittled the idea that it was like wall art. So, no, we decided to shy away from that. So, no.

Speaker C: So we are currently talking as you have finished peak 2025 and you must

Speaker D: be somewhere into the planning for peak 2026. What got you excited about 2026?

Speaker A: Oh, so exciting things on the horizon for 2026 is, um, we have such a great relationship with our customers now that they are kind of really telling us what they want to see and are giving us some really good ideas. So the stuff that's going to go alongside our main products, which we do, these big bundles where we can put extra bits and bobs in, those are super exciting. So that's quite nice to have these other elements that run alongside. And, um, we're launching a letter writing set, which actually is a passion product of mine, which will be quite nice. We're using like handmade boxes and it's all going to be really beautiful. So that's a bit of a buzz for me because that's going to be a product I'm m really keen to see come to life. And then we're taking more units, so we've got more warehouse spaces around us, um, that are coming up and as we're growing and we've got all of these more products coming out, we can take those on and then, yeah, a bit of an Increase in the team. So yeah, lots on the horizon really.

Speaker C: Very cool. And you mentioned bundles there is that. I'm guessing that's to drive sales outside

Speaker A: of the peak period.

Speaker C: Is that that you're bundling your own, creating other short term products of your

Speaker D: own to bundle in or is it that you're taking other people's products to bundle in?

Speaker A: Yeah, they're all as they sort of go along. So we've got uh, like for instance the one we did last year, um, it retailed at pound120. So it's a good big ticket number for us and it really massively has helped with the average order value. So sort of selling these little on their own for a bit of a discount at pre order these bigger bundles for really loyal customers who are excited about what we do. They get a beautiful velvet book sleeve for their journal to go in. They get a nice set of pens, they get some other notebooks, they get a pencil case, they get whatever. So yeah, those bundling of those things are kind of evergreen items that can sit on the website during our other periods. But they really do bump up that AOV for us when we need it.

Speaker C: Got you. So they're there sat on the website should anyone want one, but their real reason for existence is they're there ready to go into a bundle to really drive sales from those core customers.

Speaker A: Yeah, exactly, yeah.

Speaker D: And when we caught up with Rob, who at the time was your cmo, it was all about the Facebook ads. All about the Facebook ads. Is Facebook ads still a big thing for you?

Speaker A: Facebook ads is a major thing for us. And actually I will have to hold my hands up to say credit to Meta for that because it has been a massive boon for our business and the fact that we were able to interrupt people scrolling to show them something that they were genuinely interested in that they didn't know about. You can't really do that. There's not many other platforms that you can do that as well on. So it's really good. But email is better and email is the way that we really operate now. So the email is taking over Facebook in terms of what it's actually bringing into the business. We have a really loyal following. We've got nearly 100,000 subscribers. And I would say of our emails that go out, we have nearly 50% open rate. 47% is like a low one. And then when we have our big launches that can go up to like 70%. We keep our lists nice and clean, we make sure we're talking to people, are really interested. And we make sure that when we email them, it's a conversation coming from me directly to them as if I was talking to a friend I've not seen for ages. And we don't really subscribe to any of the constant emails, just showing products and things that look a bit vague. It's all hi guys, you know, here's from me. This is what is going on in my life and I think people resonate with that and I think it gives them a reason to open it. And does. Yeah, does as well. I think email. So Facebook has been good, but emails are our uh, next hero

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Speaker B: It's time. Time for the top tips round.

Speaker C: Okay, I love this section because it gives me and our listener some really quick ideas for taking our businesses to the next level. Hayley, are you ready for the top tips?

Speaker A: Yep, I'm ready.

Speaker D: Okay, the book Top Tip. If everyone listening to this podcast agreed to take Friday off and read a book to make their business better, which book would you recommend?

Speaker A: Well, I would be stupid not to plug my own book, the thirteen Moon Journal, wouldn't I? Really Chloe? Because actually one of the top tips that any business owner could take out of it is to maybe plan a little bit of rest. And I think as uh, someone who has worked really hard on their own business the last few years and has, huh, sacrificed quite a lot being reminded why it is important to Maybe take a little break now and again is not really mentioned enough. There's plenty of productivity planners, there's loads of get up at 5am and do all this, but I don't actually think that necessarily works for middle aged hormonal women with young children. I think maybe at some point around their menstrual cycle or every few weeks they could just do with putting their feet up and having a bath and uh, not doing that.

Speaker D: Um, you are preaching to the converted in so many ways.

Speaker A: There you are. You need to, you need to get a 13 moon journal. At least on a Friday you could read the intro section and it would, you know, be life changing.

Speaker D: I love it. Cracking recommendation.

Speaker C: Uh, the traffic.

Speaker D: Top tip, which marketing method do either prize above all others or think doesn't get the press it deserves?

Speaker A: Well, I mean we already said, I mean, you know, I've said Meta has done really well for us and anyone who is starting their business then yes, I would absolutely say that I followed that up with email. Why I think that is absolutely brilliant. If you get someone interested, keep them interested, get them there again, you want them to be their audience. And I would say spending loads of time on organic social media content is just a bit of a fool's errand really, when you can be doing better things to shift the needle.

Speaker D: Yeah, totally agree with you on that tool. Uh, top tip, maybe a collaboration tool, a social media plugin, a phone app or just a way of working. Is there a cool little tool you use that makes you and your team more efficient from day to day?

Speaker A: Uh, we really like Triple Whale. I don't know if you've ever covered Triple Whale on your podcast before, but yeah, we do rely on that, uh, which uh, for anyone who doesn't know, it's a triple attribution. So uh, anyone that you're paying any money to will say that you're getting customers from them. So Google will over inflate and say, yeah, we got you your customer. And Facebook say, no, no, no, it was definitely us. And when you try and pull all this together and you're trying to work out where to put your next pound to find your next customer, we think Triple Whale is actually doing a really good job of showing us who came there first. Did they search us first? What got them over the line? Was it a Facebook ad in the end? Did they finally see us on Pinterest? Did they have a, of some videos on TikTok? And we can get all of that information which actually is invaluable.

Speaker C: Yeah, solid Recommendation, I don't think. I think you have to have some kind of approach to attribution if you're going to succeed with ads these days. Because um, yeah, it's not that everybody lies, but everybody's quite greedy with their localized attribution.

Speaker A: Yes. And I think everybody is quite kind of like, oh, you know, that was definitely me you can blame. You can, you can thank us for that customer. And you think, well, I can't thank all of you because it looks like I'm taking a lot more in revenue than I really am if I believed all of you. Whereas this says it as it is and it's nice and accurate and it's an uh, easy tool to use.

Speaker D: Nice. Okay, the carbon top tip. What's your favourite way to reduce the carbon footprint of an E commerce store?

Speaker A: Uh, well actually removing fulfilment centres was the best one for us. I think realistically just that we could just trim off unnecessary volume, uh, the less waste and I mean we've just done whatever we can do. We don't have plastic wrap on stuff. We don't um, uh, we've got rid of all of the unnecessary plastic within us. We have glass bottles, we've got paper wrap, uh, toilet rolls, et cetera. So um, yeah, we're just doing our bit, little bit by little bit. We do actually we're part of the Ocean Network for Surfers Against Sewage and they've been really good at ah, signposting us to useful things that we'd not considered in order to go through their plastic free accreditation process.

Speaker C: Nice. Okay Hayley, before we say goodbye, could you please let the listeners know where they can find you and your business on the web and social media?

Speaker A: Yes, of course you can find us@moonphasestudios.com uh and we're available to be found on all platforms. Instagram, TikTok, uh, Facebook, et cetera, oonface Studios.

Speaker D: Straightforward as that. Everybody go and check it out. Um, Hayley, thank you so much for coming on the Ecommerce Master plan podcast. It's been lovely chatting with you so thanks for sharing so much with us.

Speaker A: Thank you so much.

Speaker C: Huge thanks again to Craig getting us back in contact with Moonphase Studios and Hayley, because. So cool, such a cool business. That's definitely one of those E commerce business. I'm like, oh I quite. It might be peaky, it might be peaky. But that's some really cool products with some passionate customers and some really clear routes to market. And they're quite small enough to do a small scale fulfillment in house. So yeah, interest, fascinating business and really clear take on on E Commerce there from Hayley. The clarity, you know, talking to her, uh, clarity on M, what they're doing and why they're doing it and why they're not doing other things just really, really rings through. And um, I think it's not surprising listening to her that she's making a huge success of this. So lots, lots of bits and pieces to pick out there, especially if you've got a really peaky product. So those strategies to pull your sales a bit forward and ease off that peak with the pre order piece, the bundles piece, and so on and so forth. Some really clever stuff in there. Now you get your hands on our notes from this episode, including the top tips and links to what we mentioned by heading over to ecommercemasterplan.com you can also use our direct episode short links. Just put ECMP

Speaker D: of this episode into the URL bar and you'll go straight to the right page.

Speaker C: When you get there, please add yourself to the Chloe Thomas newsletter email list so you don't miss out on any of the other things we share to help you improve the business. If you like this episode, then make sure you check out episode 386 which is our first catch up with Team Moonphase Studio where we're chatting to rob

Speaker D: about that 0 to 200,000 uh with Facebook ads back in 2020. And if you want more on Shopify uh users then ecmp.info Shopify is the page on the website where you will find all our interviews with Shopify uh users.

Speaker C: Thank you for tuning in to this

Speaker D: and every episode of the Ecommerce Master Plan Podcast. We bring you a new interview every week because I want to inspire and help E Commerce business owners to succeed and thrive with their businesses, including encouraging businesses and consumers to make more sustainable buying decisions. So if you know someone, this show can help help. Please tell them to listen to the E Commerce Master Plan Podcast. I hope you have a great week and don't forget to keep optimizing.

Speaker B: Thank you for listening to the E Commerce Master Plan Podcast. Find out more@ecommercemasterplan.com podcast.

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