Media Planning for DTC Brands: How to Forecast Spend, Scale & ROAS

Ecommerce Growth Map Podcast · 2025-12-09 · 36 min

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In this episode of The Ecommerce Growth Map Podcast, we break down a clear, repeatable framework for forecasting media dollars and return on ad spend (ROAS) across Meta and Google. Instead of guessing budgets or reacting emotionally to performance, this episode shows how to plan paid media using real data, daily averages, historical returns, and marketing calendars. We walk through how to allocate media dollars across platforms, decide when to scale or pull back spend, and set realistic ROAS targets based on business goals and past performance. Using real examples from peak shopping periods like Black Friday and Cyber Monday, we show how to adjust forecasts as performance changes and how to compare projections against actual results to make better decisions in real time. If you’re a DTC founder, marketer, or operator looking for a smarter way to plan and control ad spend across Meta and Google, this episode gives you a system you can use year-round - not just during holidays.