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Index/Startups & Founders/Ecomm Breakthrough
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Throwback: Tips from a $22 Million Seller

Ecomm Breakthrough · 2026-07-01 · 14 min

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Episode notes

In this episode, host Josh interviews Ashley Kinkead, founder of Private Label Mastery and Amazon FBA expert. Ashley shares advanced strategies for Amazon private label success, including using QR code insert cards to build email lists, effective PPC advertising, and data-driven product launches. She emphasizes the importance of brand registry, product differentiation, and resilience in entrepreneurship. Listeners receive actionable tips on optimizing listings, managing PPC campaigns, and knowing when to pivot. Ashley also offers resources, including her book "Million Dollar Ecom Secrets" and her podcast, to help sellers grow their Amazon businesses. Chapters: Introduction to Ashley Kinkead (00:00:00) Josh introduces Ashley Kinkead, her background, and achievements in Amazon FBA and private label selling. Insert Cards & QR Codes for Email List Building (00:00:32) Ashley discusses using simple insert cards and QR codes to drive customers to email lists and instructional content. Promotions via Email List (00:02:02) Ashley explains offering coupon codes and promotions to customers who join the email list via insert cards.

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