Throwback: The Data-Driven Approach to Amazon DSP - Targeting Like a Pro!

Episode notes

In this episode, Josh interviews George Meressa, founder of Clear Ads, about effective Amazon DSP advertising strategies. George explains how to vet DSP agencies, select high-performing products for campaigns, and leverage remarketing, cross-selling, and competitor targeting using Amazon’s data analytics. He emphasizes the importance of choosing certified partners, analyzing product conversion rates, and methodically building campaigns. The discussion includes actionable tips for maximizing ROAS and practical advice for supplement brands and other sellers aiming to scale with DSP. The episode concludes with key takeaways for listeners interested in leveraging Amazon DSP for business growth. Chapters: Introduction & Guest Background (00:00:00) George Meressa’s experience in digital advertising and focus on Amazon PPC and DSP. Vetting a DSP Agency (00:00:40) Checklist for choosing a DSP agency, importance of official partners, and due diligence questions. Transition to DSP Strategies (00:03:16) Emphasizing the importance of agency selection before starting DSP strategies.

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