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Index/AI & Data/Disruptors
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From MLB to Metallica: The Canadian Company redefining live events

Disruptors · 2026-05-12 · 35 min

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Episode notes

In this episode, John Stackhouse visits Ross on the outskirts of Ottawa to talk with CEO David Ross about how the company grew from a small Canadian manufacturer into a global live-production infrastructure player. They discuss why the economics of live events changed so dramatically, how cheaper and more powerful screens transformed stadiums and concerts into multimedia platforms, and how Ross helps turn live data into visual storytelling through graphics, overlays, motion systems and production control. Ross Video is one of Canada’s most consequential technology companies, even if most audiences have never heard of its name. They work across more than 100 countries. Their technology now sits inside countless modern live-event and broadcast experience: On field graphics, robotic camera systems, data-rich stadium presentation, newsroom and broadcast automation and the production systems behind concerts, major sports, studios and major event coverage for clients like MLB, NFL, PGA, NHL, Premier League, Metallica, Taylor Switft, Coldplay the list goes on and on and on. The conversation also surfaces a bigger business story.

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