Disambiguation · 2026-07-22 · 51 min
In this episode of the Disambiguation podcast, host Michael Fauscette talks with Gavin McMahon, Co-Founder and CEO of fassforward, about why AI adoption is not a technology problem but a human problem, why traditional change management is broken, and how storytelling can move people through the fear and uncertainty that AI has created. Gavin is an engineer by training with 30 years of consulting experience across automotive, defense, and technology. He worked at Gartner during the early internet era, helping move the company from paper delivery to online. In 2001, he co-founded fassforward, which has grown into a leadership and storytelling consultancy serving clients like Verizon and Mastercard. He recently published Story Business.
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