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Index/Digital Transformation Success
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The Digital Transformation of Market Research with Agentic AI

Digital Transformation Success · 2026-03-17 · 28 min

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Episode notes

*Help us shape the future of Digital Transformation Success by taking a short, 11-question ⁠⁠listener survey⁠⁠.* Market research has a productivity problem, and the industry has been too busy fielding studies to fix it. Priscilla McKinney, host of Digital Transformation Success and CEO of Little Bird Marketing, sits down with Jeremy Antoniuk, Founder and CEO of Scalafai, to talk about what happens when someone who has actually run research operations builds the platform they always wished existed. On this episode of Digital Transformation Success, Antoniuk brings two decades of hands-on experience to a conversation about why the research industry is overdue for a different approach and what it looks like when digital transformation meets the day-to-day grind of a project manager. The pressure to do more with less has pushed research teams to patch together workflows across a fragmented landscape of tools, and that fragmentation creates risk at every stage of a project. Data quality issues that force costly re-fielding, executive presentations that consume senior-level hours, survey programming that eats days when it could take minutes - these are not edge cases.

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