Digital Transformation Success · 2026-04-07 · 22 min
*Help us shape the future of Digital Transformation Success by taking a short, 11-question listener survey.* Most businesses are moving fast on AI adoption and skipping the most important question entirely. Jim Jacobs, CEO and founder of Focus Insite and Human Layer, joins Priscilla McKinney on Digital Transformation Success to challenge some of the assumptions driving AI investment right now. Jacobs has spent over a decade building systems around human verification and emerging technologies, and his perspective on where automation earns its place and where it doesn't is earned rather than theoretical. The episode tackles what responsible AI adoption actually requires when the quality of your data determines the quality of your decisions. The businesses winning with emerging technologies are not necessarily the ones with the most sophisticated tools. They are the ones that started with the right problem. Chasing technology before understanding the pain it needs to solve is one of the most expensive mistakes a team can make, and it is far more common than most leaders want to admit. "You always [need] to keep in mind the problem you're trying to solve," Jacobs explains.
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