Digital Transformation Success · 2026-02-24 · 28 min
*Help us shape the future of Digital Transformation Success by taking a short, 11-question listener survey.* Most companies treat digital transformation as a technology problem and spend accordingly. Digital Transformation Success returns with host and Little Bird Marketing CEO Priscilla McKinney tackling one of the most misunderstood realities in business today. The failure rate of digital transformation initiatives is not a technology crisis. It is a people crisis. And until organizations accept that distinction, no amount of software spending will save them. The rate of business mortality is accelerating, and the organizations that survive are not the ones with the largest tech budgets or the most sophisticated tools. A clear digital transformation strategy matters far less than the organizational willingness to actually change how people work, think, and create value. Because transforming isn't about software, it's about people. "So many digital initiatives fail because people never asked whether their people were willing to work differently," McKinney explains.
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