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Is Your Brand Protection Strategy Missing the Bigger Picture? | Ft. Megan Harmon

Digital Shelf Insider · 2026-05-12 · 57 min

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Episode notes

Welcome to Season 2, Episode 1 of the Digital Shelf Insider podcast by MetricsCart! We're kicking off the new season with a powerhouse conversation. Shreshta Joy sits down with Megan Harmon , Managing Partner at ThornCrest , to unpack the messy, fragmented, constantly evolving world of brand protection on the digital shelf. From AI-generated copycat listings to trade dress dupes flooding TikTok Shop, from MAP policy enforcement nightmares to supply chain leaks you didn't even know you had, Megan holds nothing back. She shares real stories from working with brands, explains why your reviews might be lying to you, and makes a compelling case for why brands need one source of truth before the whole thing falls apart.

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