Digital Shelf Insider · 2026-05-26 · 40 min
What does it actually take to win the digital shelf in 2026 , and why are most brands still getting it wrong? In Season 2 Episode 3 of the Digital Shelf Insider Podcast, our host, Shreshta Joy , is in conversation with Mark Koster , Domain Lead Digital at VML , and Rohan Paul Philip , Lead, Product & Strategy at MetricsCart, for a no-holds-barred breakdown of how global consumer brands should be thinking about their digital shelf strategy right now. We're talking real challenges; fragmented tech stacks, underused analytics platforms, siloed teams, and the constant struggle of getting senior stakeholders to see the digital shelf as more than just "the e-commerce team's problem." Mark walks us through a live client example where VML built a full digital shelf strategy in just 8 weeks, complete with 100+ ready-to-execute projects. Rohan pulls back the curtain on why platform adoption fails and what MetricsCart is doing differently to keep brands plugged in when it actually matters.
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