Digital Nomads HQ · 2026-04-22 · 17 min
Search volumes are down 70-80% in some industries. Conversion rates have halved on top of that. Leads collapsing 10-20x. And most businesses are reacting by pulling their marketing spend, which is exactly the wrong move.In this episode, Ben and Jodi talk through what we're seeing across hundreds of Australian businesses right now: why the downturn is hitting harder than most people realise, why bailing out of marketing feels logical but costs you market share you can't easily claw back, and why the agency you work with matters more in a bad market than a good one.What we cover: - The two types of businesses coming to us right now - Why your competitors pulling spend is actually good news (if you stay in) - The mindset shift from ROI-first to investment-first during a downturn - When "blame the economy" is fair - and when it's a cop-out from a lazy agency - Which industries are holding up and which ones aren't - Why we're still in a growth phase while a lot of agencies are going backwards - DNHQ is an AI-led digital agency based on the Sunshine Coast, combining proprietary intelligence with expert strategy for businesses across Australia.digitalnomadshq.com.au#digitalmarketing…
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