Digital Nomads HQ · 2026-04-28 · 14 min
Most business owners are doing their own marketing and wondering why it's not working. The website's live, the blogs are going out, the social media's ticking along, but the phone isn't ringing. In this episode, Ben and Jodi, Directors of Digital Nomads, talk through the real difference between doing your marketing and doing it well, why resource and expertise aren't the same thing, and how to figure out which path makes sense for your business right now. What they cover: - The 3 factors that decide whether you should self-manage or use an agency - Why a DIY website and a strategically built website are worlds apart - The hidden cost most business owners never factor in, their own time - What to look for when vetting a marketing agency - When an agency should act as an extension of your team, not a replacement for it #inhousemarketing #marketingstrategy #marketingagency #digitalmarketing #digitalnomadshq #insidetheagency
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