The Science of Email Marketing: Jeanne Jennings Explains Testing, Metrics, and List Management

Episode notes

Email marketing expert Jeanne Jennings shares practical email testing strategies, and tips for maximizing ROI. Learn how to set the right KPIs, get statistically significant results with small lists, and use AI (including custom GPTs) to speed up copywriting and campaign analysis. Jeanne also discusses list validation, deliverability best practices, and the pros and cons of cold email. New episodes drop weekly - subscribe, rate, and review to stay ahead in digital marketing!

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