The Power of Negative Keywords: Reduce Wasted Spend and Improve Ad Quality

Episode notes

Struggling with wasted ad spend or low-quality leads? This episode explores how to use Google Ads search terms reports and negative keywords to improve your pay-per-click (PPC) campaigns, featuring a real-world animal removal client case study. Learn proven strategies to cut irrelevant clicks, increase conversions, and improve ROAS by listening to call recordings and refining your keyword lists. New episodes of Digital Marketing Domination drop every other week -

• The Proven Process: Five Steps to Digital Marketing Domination44 / 100
• Data-Driven Marketing with Justin Rashidi: Attribution, Clean Data, and AI for Better Results
• The Science of Email Marketing: Jeanne Jennings Explains Testing, Metrics, and List Management
• Mapping the Customer Journey: Five Steps to Stronger Digital Marketing Results
• Andy Crestodina on SEO, Content Gaps, and Using AI for Digital Growth