Data-Driven Marketing with Justin Rashidi: Attribution, Clean Data, and AI for Better Results

Episode notes

What really matters in digital marketing measurement, and how do top brands get true campaign results? Justin Rashidi joins to break down effective marketing attribution, the power of data warehouses, and why classic click-based reporting can mislead your strategy. Hear examples from B2C, B2B, and automotive, including the value of holdout testing and the ways AI is changing workflow automation (but not creative). New episodes of Digital Marketing Domination drop weekly - subscribe and leave a review to get your playbook for marketing success.

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