Digital Customer Experience Podcast · 2024-04-08 · 33 min
In this captivating episode of the Digital Customer Experience podcast, hosted by Giosg and led by Daniel Paul, we dive into the fascinating world of digital innovation and customer engagement with Lina Hasic. Hasic, with her rich background in FMCG, retail, and e-commerce, shares her insights on the transformative power of digital technologies in enhancing customer experiences. The discussion kicks off with Hasic's unique journey from her roots in Stockholm to becoming a pioneering figure in customer and sales development. Her multifaceted career, marked by roles at Unilever and various fragrance companies, underscores her passion for innovation and her knack for uncovering potential in businesses and individuals alike. A highlight of the episode is Hasic's vision of creating a perfume that captures the essence of her life's journey, illustrating the profound connection between sensory experiences and customer engagement. This imaginative approach offers valuable lessons on personalizing digital interactions to forge lasting memories with customers.
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