Digital Customer Experience Podcast · 2025-02-13 · 33 min
(00:00) Future Trends in Automotive Marketing This chapter explores the dynamic intersection of technology and automotive marketing with Morten Fries Olsen, the Chief Marketing Officer at Sembler Group. We discuss the growing trend of ROPO (Research Online, Purchase Offline) and its implications for businesses, especially those dealing with full-time group brands. Morten shares insights into his passion for combining technology with the automotive industry, sparked by his early interest in cars and his professional experiences in Copenhagen. We also touch upon his personal adventures in cross-country skiing, particularly in Italy, highlighting the unique skiing culture and races there. Morten’s journey from promoting Copenhagen as a business hub to leading marketing initiatives for Audi underscores the innovative strategies that are reshaping the automotive landscape. (05:15) Customer Centric Approach in Automotive Marketing This chapter explores the transition from promoting Copenhagen to a role in the automotive industry at Semmler, highlighting the cross-industry transfer of skills and insights.
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