Destination Marketing Podcast · 2026-06-16 · 43 min
Adam Geller manages tourism for Page, Arizona - a city where Horseshoe Bend and Lake Powell are globally iconic but most visitors don't even make it up the hill to town. In this episode, he shares how he turned that challenge into a strategy: building an interactive Grand Circle map that made Page the authoritative center of one of the world's most famous road trip circuits, launching gamified Bandwango passports to extend visitor stays, and creating hyper-specific historical content that out-ranks AI and drives organic traffic for free. Adam Stoker also opens with a case for why sports tourism is one of the biggest missed opportunities in destination marketing - and why it's really a collaboration problem, not a sports problem.
443: The Hidden Engine Behind Virginia's Tourism Growth with Katie Conner57 / 100442: How Discover Long Island Built a Community-First Marketing Strategy with Allison Brown440: A Special Episode of Destination Discourse: Live from DI MarCom 2026439: Why DMOs Must Stop Capturing Demand and Start Creating It with Megan Buchbinder438: How to Build a Video Strategy That Actually Tells Your Destination's Story with Jesse Salazar