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Index/Marketing/Destination Marketing Podcast
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439: Why DMOs Must Stop Capturing Demand and Start Creating It with Megan Buchbinder

Destination Marketing Podcast · 2026-06-02 · 48 min

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Episode notes

Megan Buchbinder, Director of Marketing at Wilmington and Beaches CVB, joins Adam to challenge how DMOs measure value, why Google Ads may be doing more harm than good, and how she redesigned her agency RFP process from scratch - and actually made it fun.

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