How to Know When It’s Time to Pivot Your Business

Episode notes

Discover more marketing insights and top agencies at DesignRush Podcast host Kia Johnson speaks with Seventh Bear founder and Content Marketing Institute Chief Strategy Advisor Robert Rose about how to build through disruption, turn expertise into a business advantage, and recognize when the strategy that got you this far needs to change. Rose shares how the dot-com crash led him to CrownPeak, why he built its marketing team around storytellers, and how competing against companies like IBM and Microsoft changed his thinking about differentiation. He also explains how he helped turn content marketing into a practical business discipline and why another major market shift eventually pushed him to reinvent his consultancy as Seventh Bear.

• How to Build a $5M Business in 18 Months (Without a Sales Team)85 / 100
• Your Brand Doesn't Exist to AI (And That's the Problem)70 / 100
• Instagram's "InstaXam" Redesign: The High-Stakes Risk of Rebranding
• Brand Messaging Mistakes That Make Customers Tune Out
• Domino’s Is Paying Customers to Test Its New App