DesignRush Podcast · 2026-08-12 · 19 min
Discover more marketing insights and top agencies at DesignRush Podcast host Kia Johnson speaks with Updraft Brand Founder and former Just Eat CMO Mat Braddy about why brands lose customers when marketing starts with what the company wants to say instead of what people care about. Braddy also shares how creative freedom influenced Just Eat’s brand voice, why CEOs and boards affect the quality of marketing, and where AI falls short without a strong story behind the work. What you’ll learn in this episode: Why customers ignore inside-out brand messaging How to identify the problem customers actually care about Why creative teams need room to develop a distinctive brand voice How AI can increase marketing output without improving the idea Why marketers should study brands outside their own industry How storytelling keeps marketing relevant to customers Related DesignRush resources: Explore top brand strategy agencies: Read about AI marketing risks: #BrandStrategy #MarketingStrategy #AIMarketing #BrandMessaging #DesignRushPodcast
How to Build a $5M Business in 18 Months (Without a Sales Team)85 / 100
Your Brand Doesn't Exist to AI (And That's the Problem)70 / 100
How to Know When It’s Time to Pivot Your Business Instagram's "InstaXam" Redesign: The High-Stakes Risk of RebrandingDomino’s Is Paying Customers to Test Its New App