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Domino’s Is Paying Customers to Test Its New App

DesignRush Podcast · 2026-08-07 · 2 min

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Episode notes

Domino’s is offering customers a $5 coupon to test its redesigned app and website, turning a product rollout into a customer participation campaign. This DesignRush Brief explores how the brand uses immediate rewards, optional feedback, and a follow-up digital order to build goodwill, improve the user experience, and encourage repeat business.

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