How Top CMOs Drive Growth: GTM Strategy, AI, and Private Equity Insights

Episode notes

In this episode, Alan—an experienced CMO, P&L General Manager, and founder of Demand Revenue—shares practical insights on go-to-market strategy, private equity growth, and the evolving role of CMOs in an AI-driven world. With experience coaching over 100 CMOs and supporting multiple PE-backed companies as an interim and fractional CMO, Allan breaks down what really drives customer-led growth, value creation, and alignment across marketing, sales, and revenue teams. Topics covered include: The first 30-60-90 days of an interim CMO Fixing dirty CRM and GTM data Defining and governing ideal customer profiles (ICP) Aligning marketing, sales, and RevOps AI adoption, training, and change management Key KPIs PE firms care about How modern CMOs work with CFOs and boards This conversation is essential for CMOs, marketing leaders, GTM teams, and executives navigating growth, AI transformation, and private equity environments.