Demand Revenue · 2026-01-14 · 52 min
Private equity work can be a game-changer for fractional CMOs, interim CMOs, and GTM leaders - but it’s not the same playbook as Series A/B startups. In this session, Alan Gonsenhauser (11-time CMO, CMO coach, and Founder/CEO of Demand Revenue) breaks down exactly how to break into private equity portfolio company work, what PE investors actually buy (confidence, judgment, and speed), and how to position yourself as a low-risk, high-impact operator. Allan shares how private equity firms think about value creation plans, go-to-market risk, EBITDA expansion, and MOIC, plus what it takes to build trust transfer that leads to repeat work across a PE firm’s portfolio.
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