B2B Marketing vs Sales Alignment + Customer-Led Growth in Private Equity (11x CMO Insights)

Episode notes

In this episode of Revenue Engine Masters, Elio Arches (CEO of Scalstack) sits down with Allan Gonsenhauser - Founder & CEO of Demand Revenue, 11-time CMO, and advisor/coach to hundreds of marketing leaders - to unpack what really drives modern B2B growth. Allan shares how the best companies align marketing, sales, product, and customer success, why brand equity is future pipeline, how to build customer-led growth, and what changes when you’re operating inside a private equity-backed environment.

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