B2B Marketing vs Sales Alignment + Customer-Led Growth in Private Equity (11x CMO Insights)

Episode notes

In this episode of Revenue Engine Masters, Elio Arches (CEO of Scalstack) sits down with Allan Gonsenhauser—Founder & CEO of Demand Revenue, 11-time CMO, and advisor/coach to hundreds of marketing leaders—to unpack what really drives modern B2B growth. Allan shares how the best companies align marketing, sales, product, and customer success, why brand equity is future pipeline, how to build customer-led growth, and what changes when you’re operating inside a private equity-backed environment.