Demand Gen Chat · 2023-07-24 · 51 min
Jodi Cerretani, VP of Revenue Marketing at RollWorks, challenges the notion that the MQL is dead. She believes that the MQL is still important and that marketers have an obligation to drive higher quality MQLs with a Fit-focused approach. Jodi shares how her team defines MQLs and the signals they use to pass leads to sales. She also discusses the importance of expanding the number and categories of signals used at the top of the funnel. Jodi emphasizes the need for marketers to be efficient and drive results that align with sales. She shares how her team is cutting back on large conferences and focusing on smaller, more targeted engagements. Episode Links: Follow Tara Robertson on LinkedIn: Follow Jodi Cerretani on LinkedIn: Checkout RollWorks: Checkout Bombora: Checkout G2: Read RollWorks blog: For even more marketing tips… ️
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