Demand Gen Chat · 2023-08-21 · 38 min
Grant Duncan, VP Marketing at HST Pathways, joins Tara Robertson on Demand Gen Chat to discuss the importance of keeping the top-level menu on landing pages, the use of AI in marketing, and his checklist of metrics for starting a new marketing role. Grant emphasizes the need for a buyer-friendly landing page experience and highlights the potential of generative AI in saving time for marketers. He also shares his tips for starting a new role, including conducting industry research, setting onboarding goals, and building trust with the team. Grant discusses his focus on bookings and pipeline metrics at HST Pathways and the upcoming initiatives he is excited about. Episode Links: Follow Tara Robertson on LinkedIn: Follow Grant Duncan: ChatGPT: OpenAI API: Opus: RACI project management framework: Follow Allison Loehman: Check out Gong: Check out Grant’s website: For even more marketing tips… ️
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