Demand Gen Chat · 2023-09-11 · 38 min
Natalie Marcotullio, Head of Growth and Operations at Navattic, joins Tara Robertson, Head of Demand Gen at Chili Piper, to discuss the influence of B2B marketing teams on buyers. Natalie challenges the idea that marketers have complete control over the buyer's journey and emphasizes the importance of understanding how buyers actually make purchasing decisions. She shares her experience of growing inbound pipeline at Navattic and explains how the marketing team has shifted its focus from brand awareness to targeted campaigns. Natalie also provides insights into the implementation of interactive demos on websites and offers tips for promoting and rolling out this type of content. Episode Links: Follow Tara Robertson on LinkedIn: Follow Natalie Marcotullio: Check out Navattic: Listen to Navattic’s podcast Revenue on the Rocks: Check out Mutiny: Metadata’s playbooks: Read the B2B Buyer Journey Report: Follow Arthur Castillo: Follow Andrew Capland: Follow Brendan Hufford: Follow Mark Huber: For even more marketing tips… ️
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