Demand Decoded: Demand Generation & Business Growth · 2026-08-31 · 33 min
Pipeline not moving? Most marketers reach straight for the campaign, blaming channels, budgets, or creative. Dan argues that's almost never where the real problem sits. In this solo episode, Dan runs through a five point diagnostic for working out why demand generation isn't converting into pipeline, checking each stage in the order a buyer actually experiences it rather than jumping to tactics. The five checks cover product market fit, the inseparable trio of positioning, messaging and audience, mental availability and multi channel distribution, website conversion, and the handoff from marketing to sales. Along the way, he shares a real example from Blend's own LinkedIn ads strategy and a case study showing how fixing the sales handoff lifted lead to conversation rates by 50%. Essential listening for any B2B marketer staring at underwhelming pipeline numbers and instinctively blaming the wrong thing. Click here to get your free AEO visibility audit Click here to
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